Amino Acids Go Mainstream: Amino VITAL Sports Supplements Sold in Target Stores

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Company Answers Growing Consumer Demand for Plant-Based Protein

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To answer growing consumer demand for plant-based protein, Ajinomoto, the global leader in amino acid manufacturing, launched two of its great-tasting and highly-effective performance nutrition supplements in Target stores nationwide in April 2017. The top performing products, Amino VITAL Action and Amino VITAL Rapid Recovery, are powdered drink mixes that come in 14 single-serve stick packs for $19.99.

Amino VITAL Action and Amino VITAL Rapid Recovery are both made with amino acids (the purest form of protein) and electrolytes that mix easily with water to provide sustained energy, focus, endurance and muscle recovery with no jittery feeling or energy crash. They are a healthier alternative to competing sports supplements and energy drinks because they are plant-based and all-natural, instantly absorbed, contain minimal levels of sugar and have no caffeine, artificial flavors, colors or sweeteners. Amino VITAL supplements are healthy to use before, during and after a hard day’s work for active parents, children, seniors and athletes of all ages and skill levels.

“We are the sports supplement of choice for athletes and the No. 1 hydrator on the PGA Tour; now that we’re in Target, families across America will get exposure to our products and enjoy the healthy energy they provide,” says Mike Lish, Vice President Ajinomoto North America. Lish oversees the Raleigh, North Carolina, manufacturing facility of Tokyo-based Ajinomoto. “Consumer tastes are changing and we are answering demand for clean, pure and healthy supplements without all the fillers or extra calories. While our full range of products is still available on, now our customers can just pick up some Amino VITAL while they go about their normal shopping routine.”

For more than 60 years, Ajinomoto has been the largest manufacturer of amino acids, used to fortify food ingredients, cosmetic products and pharmaceuticals. While Amino VITAL supplements have fueled athletes for decades, the company is meeting the growing consumer demand for amino acid-based supplements through its patented fermentation manufacturing technology and partnership with Target to offer top-of-the-line wellness and performance nutrition products to American families.

Amino VITAL Action - delivers fast muscle energy and nutritional hydration during activity. Packed with powerful plant-based amino acids (BCAAs, Arginine, Glutamine) plus electrolytes, Amino VITAL Action absorbs instantly to continuously hydrate, fuel muscles and fight fatigue before it sets in. Light, delicious and refreshing sugar-free drink mix flavors provide a healthy way to get a natural boost of energy on-the-go without the inevitable crash that tends to accompany most energy drinks.

Amino VITAL Rapid Recovery - is the ultimate amino acid drink mix for accelerating muscle recovery and minimizing soreness after physical activity. Unlike ordinary protein powders and sugary sports drinks, Amino VITAL Rapid Recovery combines fast-acting amino acids with a touch of complex carbohydrates and electrolytes to repair muscles and replenish energy without empty calories. A lighter, faster and more flavorful alternative to protein, Amino VITAL Rapid Recovery reduces the stiffness and soreness that slows you down so you feel better and bounce back quicker.

Amino acids are important because they are the building blocks of protein and make up 20 percent of the human body. Cells, organs, tissue and especially muscles rely on amino acids to function properly and maximize performance. Amino VITAL products provide the purest essential amino acids clinically proven to support improved performance.

About Ajinomoto Co.
Ajinomoto Co. is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades Ajinomoto Co. has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 26 countries and regions, Ajinomoto Co. had consolidated net sales of JPY 991.3 billion (USD 11.0 billion) in fiscal 2013. For more about Ajinomoto Co. (TYO: 2802), visit

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