Now MHVillage advertisers can get back to prospects more quickly than ever, and have a better chance of qualifying and closing the lead
(PRWEB) May 03, 2017
MHVillage, the nation’s number one website for buying, selling, and renting mobile and manufactured homes, will introduce a new text notification feature, MHVfastLead™, at the annual MHI Congress and Expo in Las Vegas, held May 2-4 at Caesar’s Palace.
MHVfastLead allows MHVillage.com professional account holders to receive a text message when there is a new sales lead from the site, allowing industry professionals the opportunity for a more immediate response than alerts sent via email, particularly when they are out in a community.
Professional account holders can enroll in the program with a simple change of settings within their account dashboard. Days of the week and hours of each day can be designated for receipt of text messages on sales leads from the site.
Email lead notifications will continue uninterrupted regardless of participation in the MHVfastLead program. Leads received via text will provide the advertiser with an alert that includes the date and time of the inquiry, the name of the interested person and a reminder link for location and details on the home being considered.
“Now MHVillage advertisers can get back to prospects more quickly than ever, and have a better chance of qualifying and closing the lead,” MHVillage Executive Vice President of Marketing and Business Development Darren Krolewski said. “We developed this feature for our website because we understand the value of getting a sales lead notification and response in the shortest possible time.”
The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted, according to leading academic and sales research. Similarly, the odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes after the lead was submitted, the report states.
The same body of research shows that approximately 43 percent of sales go to the sales professional who was first to respond, and that the odds of a call resulting in a contact with a lead decreases by 10 times within the first hour following lead notification.
MHVillage.com is the largest and most active online marketplace for manufactured homes with listings for more than 28,000 homes, 37,000 communities, and 2,900 retailers nationwide. More than 20 million consumers annually begin their home search at MHVillage.com.
In addition to the new text notification feature, MHVillage will showcase its robust lead generation platform, unparalleled traffic generation capability and custom-tailored advertising solutions. MHVillage is uniquely capable of helping manufactured housing professionals gain more business online.
MHI and its Congress and Expo work toward representing all aspects of the factory-built housing industry, serving its membership by providing industry research, promotion, education, and government relations by building and facilitating consensus.
The 2017 expo takes place May 2-4 at Caesar’s Palace, and draws industry leaders nationwide for seminars, workshops and networking opportunities. MHVillage will greet visitors at booth 513 in the exhibit hall.
Based in Grand Rapids, Mich., MHVillage Inc. is the nation’s premier online marketplace for mobile homes for sale and rent. Since its inception in 2004, MHVillage has grown to become the number one consumer website for the manufactured housing industry with more than 20 million unique visitors annually. In 2016, more than 78,000 homes were sold on MHVillage with a combined transaction value exceeding $2.5 billion.
The Manufactured Housing Institute is the only national trade organization representing the factory-built housing industry. Its members come from all sectors of the manufactured and modular housing industries and include builders, lenders, home retailers, community owners and managers, suppliers, 50 affiliated state organizations and others associated with the industry.
MHVillage Executive Vice President, Marketing and Business Development