NEWSCYCLE and Piano Form Official Partnership

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The leading providers of enterprise software for media announce platform integration and bundled offering.

NEWSCYCLE Solutions and Piano Software have entered into a formal partnership to integrate their product suites and foster collaboration between their executive teams. This agreement, which includes the alignment of product roadmaps and the sharing of resources, promises to significantly increase the value of each company’s software solutions.

“NEWSCYCLE and Piano are perfect complements for each other,” said Trevor Kaufman, Piano CEO. “Our technologies are already used in combination at some of the biggest and most innovative media companies around the world. This new partnership is an opportunity to ensure that our clients are getting the greatest returns possible from our technologies. We have enormous respect for the ecosystem that NEWSCYCLE has built and are honored to contribute to its continued success.”

As a first step of the partnership, NEWSCYCLE will become an official reseller of Piano’s technologies, including Piano Composer. Composer is Piano’s signature customer experience product, which makes creating, managing, and testing any kind of content monetization solution a simple, drag-and-drop process. Composer will allow NEWSCYCLE clients to easily personalize and optimize user experiences, presenting exactly the right message at the exactly the right moment to achieve maximum conversion.

“Composer is a powerful product we expect to resonate with our clients,” said Preston McKenzie, NEWSCYCLE CEO. “NEWSCYCLE’s mission is to deliver software that empowers the global media industry and helps to drive action. Piano shares that goal. We’re delighted to partner with Piano to better serve our clients in the media industry and to continue to provide them with cutting-edge software across their entire technology stacks. Our combined offering creates an all-in-one customer experience solution that meets a publisher’s every need.”

Piano and NEWSCYCLE are investing significant human and technological resources into the partnership. The development teams of both companies are currently scoping out intersection points in their product roadmaps and will make announcements about new integrations as they become available.

About NEWSCYCLE Solutions
NEWSCYCLE develops and delivers software technology that empowers the global news media industry. Our editorial, advertising, circulation and mobile solutions enable publishers to drive profitability, accelerate digital business models and optimize core print operations. We help our clients create stronger, better-informed communities while safeguarding the integrity of news, advertising and customer information. NEWSCYCLE is a trusted partner serving over 1,200 media companies with 3,000 properties producing more than 8,000 titles in 30 countries. Our company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Denmark, Germany, Malaysia, Australia, Sweden, Norway, Canada and the United Kingdom. Please visit for more information or write to us at info(at)

About Piano
Piano is the digital content monetization and audience intelligence platform for the world’s largest and most sophisticated media companies. The company’s award-winning, high-performance enterprise platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), an analytics product (Piano AI), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms. Piano clients include NBC Universal, Business Insider, Gannett, AOL, Gatehouse, The Economist, Hearst, Bonnier, National Geographic, Digiday, The Postmedia Network, Condé Nast, Grupo Abril, and over 1,300 other media outlets. To learn more, please visit or email hello(at)

Media Contact:
Lisa Speth
Marketing Communications Manager

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Lisa Speth