IMTJ Medical Travel Summit shines light on Croatia

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220 delegates from 35 countries debate the future of medical tourism in Opatija, Croatia

The Summit addressed many of the issues that face this nascent industry – the future of global healthcare, technology and data security in medical tourism, measuring patient experience and meeting patient expectations.

The IMTJ Medical Travel Summit 2017 (, held in Opatija, Croatia on April 24-27 2017, attracted elite delegates from around the globe. The Summit brought together key opinion leaders and senior executives involved in medical tourism and healthcare businesses across the world to discuss the future of this growing industry sector. The Summit was co-hosted by Kvarner Health Tourism Cluster, winners of the Cluster of the Year at the IMTJ Medical Travel Awards in 2016.

The Summit addressed many of the issues that face this nascent industry – the future of global healthcare, technology and data security in medical tourism, measuring patient experience, meeting patient expectations in a digital world and the great debate: “accreditation and certification makes a difference”.

According to Keith Pollard, IMTJ Managing Editor and Conference Chairman,

"The Summit exceeded our expectations not only in the support from delegates and sponsors but also in the quality of content delivered by our speakers. What will continue to differentiate the IMTJ Medical Travel Summit is our commitment to substance, avoiding the hype that has plagued other events in the sector and being honest and realistic about the future of medical travel."

The event was made possible through the support of Kvarner Region Tourist Board, Croatia National Tourist Board, Opatija Tourist Board, Rijeka Tourist Board, Crivenika Tourist Board, Mali Losinj Tourist Board, FairMedOnline, France Surgery, AXA, Poliklinika Bagatin, Sunway Medical Centre, TEMOS, Opatija City, Rijeka City, and Primorje-Gorski Kotar County.


For all media enquiries, including images of the Summit and interviews with Keith Pollard, please contact Sarah Ward:

Notes for editors:

About IMTJ

The International Medical Travel Journal ( provides insight into the medical travel and medical tourism sector. IMTJ was established in 2007 in response to the increasing interest in medical travel and medical tourism. It embraces many of the themes that challenge healthcare providers across the world – insurance, accreditation, marketing and promotion, quality, patient safety, levels of care and experience in treating international patients.

IMTJ is independent of the associations and special interest groups that have come aboard the medical tourism bandwagon. Our aim is to create a central focus for information, resources and opinion on medical travel for those involved in the industry, anywhere in the world.

The internationalisation of healthcare through health tourism is at the heart of IMTJ. Patients are becoming healthcare consumers and in many countries, patient choice is being extended to surgery and treatment provided by international hospitals and clinics. By sharing expertise, knowledge, and views about the health travel industry, IMTJ helps to ensure that patient expectations are met, and that the industry maintains a high reputation.

The International Medical Travel Journal (IMTJ) is owned and managed by Intuition Communication, a specialist publisher of consumer and business-to-business information on private healthcare and medical travel. The company also operates a consumer facing portal for medical tourism – Treatment Abroad.

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Sarah Ward
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