Exit Reality at Hotel Zetta, First-of-its-kind Virtual Reality Gaming Experience

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Innovative San Francisco brands collaborate to offer guests room-scale virtual reality

Viceroy’s “tech-meets-play” Hotel Zetta San Francisco, and virtual reality (VR) experience pioneers, Exit Reality, announce a partnership offering the first-ever VR gaming environment in a hotel space. Located in the heart of San Francisco, the SoMA District, this world-class virtual reality amenity is now open to the public.

The Exit Reality room-sized virtual reality installation is tucked in the front corner of Hotel Zetta’s coveted S&R Lounge set against a wall of windows, affording passersby a glimpse into an alternate reality. Individuals are invited to step inside the custom-outfitted VR space, much resembling an Airstream of tomorrow, where they can immerse themselves in a variety of out-of-this-world virtual reality experiences.

“We have a difficult task here in San Francisco, the most high-tech city in the world, to preserve our stance as pioneers in tech-conscious hospitality - not only staying up-to-date with mainstream tech, but also predicting the next big waves in the industry,” said Michael Gonsalves, Area Director of Sales & Marketing at Viceroy Hotel Group. “Partnering with Exit Reality is a perfect fit for Hotel Zetta as it complements our playful attributes while introducing cutting-edge gaming technology.”

The Exit Reality cube offers a broad range of top-tier content including Google Tilt Brush and Alazan Studio’s Holopoint, so guests can select a VR journey tailored to their interests. Aligning with Hotel Zetta’s focus on creativity, health and mindfulness, Exit Reality has also curated a selection of custom experiences including Guided Meditation VR from Cubicle Ninjas.

“Virtual reality, when experienced at the highest level, is truly mind-blowing – but you have to experience it to believe it,” said Exit Reality co-founder Yoni Koenig. “That’s why we bring extraordinary VR experiences to people in the places they already frequent, as opposed to expecting consumers to come to us. Our partnership with Hotel Zetta is a flagship example of this in action.” 

The hotel foresees expanding the Exit Reality relationship in the future, implementing the technology into guest rooms so they can enjoy personalized VR experiences from the privacy of their suite. They also aspire to build on their reputation and emphasis on wellness by offering exercise equipment that pairs with virtual reality down the road.

Exit Reality is the first to bring mobile virtual reality experiences to the masses via pop-up trucks and cube installations. In addition to their installation in Hotel Zetta and similar ones at popular venues in Northern California, Exit Reality has a growing fleet of virtual reality delivery trucks that can be brought to festivals, events and other crowd-pleasing destinations of interest. The company plans to aggressively scale on both coasts in the coming months and move into many major metropolitan areas within the year.


About Exit Reality
Headquartered in San Francisco, Exit Reality is a first-of its-kind virtual reality mobile, experiential installation that brings the experience of the virtual world to everyday people in the places they already frequent. Through partnerships with leading experience designers, the company provides device-agnostic extraordinary VR journeys through its pop-up trucks you can take on the road and cube exhibits installed onsite. For more information about the company, please visit http://www.exit-vr.com or follow Exit Reality on Facebook.com/exitrealitynow, Instagram @exitrealitynow and Twitter @ExitReality_VR

About Hotel Zetta
Located at the iconic convergence of San Francisco’s Union Square, SoMa and Financial Districts, Hotel Zetta is perfectly situated to experience the best of San Francisco’s fashion, arts, technology and music. Originally built in 1913 and reopened on its 100th anniversary, this 116-room property effortlessly combines state-of-the-art amenities with intuitive service. With 2,760 square feet of meeting and event space, and Playroom, Hotel Zetta is the go-to hotspot for San Francisco’s leading-edge cultural and business communities. Hotel Zetta is a member of the Viceroy Hotel Group family and is located at 55 5th Street in San Francisco, California. For reservations, please call 415-543-8555 or visit the hotel’s web site at http://www.hotelzetta.com. Follow Hotel Zetta on Facebook.com/HotelZetta and Twitter @HotelZetta

About Viceroy Hotel Group
Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Beverly Hills, New York, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in Algarve, Buenos Aires, Cartagena, Chicago, Dubai, Panama and Turkey. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members, at over 550 hotels around the world. For more information, visit http://www.viceroyhotelsandresorts.com. Follow Viceroy Hotel Group at facebook.com/viceroyhotelgroup and on Instagram @viceroyhotels.

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Emily Thomson

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