BrightWave Off To Blazing Start in 2017

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Leading independent agency seizes greater market share with big client wins & thought leadership efforts.

BrightWave, North America’s leading email marketing agency, continued to demonstrate its innovative leadership in the email and eCRM services industry with the addition of marquee new clients and thought leadership efforts that continue to separate the growing agency from its peers.

Company Growth

BrightWave’s new business wins in Q4, 2016 and 2017 have been substantial. New business in 2017 year to date is up over four times the amount when compared to the same period in 2016. The agency had another banner year in 2016 filled with substantial growth and accolades, including being named the leading independent email agency by The Relevancy Group and being named to the Inc 5000 for the fifth consecutive year, an unmatched feat for the email industry.

New Client Wins

Ferrari North America, SoFi and Cox Media Group are among a strong group of leading brands that have hired BrightWave to optimize, manage and scale their email marketing, eCRM and cross channel programs. These clients have hired BrightWave as a key strategic partner to maximize the customer experience and return on investment in these channels while leveraging existing and new technical platforms.

Laura Inman, Senior Director of Audience Engagement at Cox Media Group, commented “BrightWave assembled a team that worked tirelessly to know our business as well as we do.” She added “this dedication gives me confidence their recommendations are well vetted and on point to help grow our business.”

EiQ – A Groundbreaking Email Event

On March 30, BrightWave hosted a game-changing industry event called EiQ, the intelligent email gathering, which brought over 300 marketers to Atlanta to learn and showcase email’s performance and continued innovation.

The event brought new formats to the stage with a focus on innovation that resulted in an energy unseen before at an email industry event. Over 200 leading brand marketers attended as well as dynamic speakers from both BrightWave clients and leading brands like Pinterest, Zillow, Nest, Panera Bread, CarMax, Staples and Signature Speaker David Daniels of The Relevancy Group, the leading industry analyst. The event was also noteworthy for its mix of 58% female speakers at the event and a Women of Email led discussion on diversity in the industry, the first of its kind.

More information about the event can be found at

About BrightWave

BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing, eCRM and cross channel programs that enable relationships and drive revenue. Relationship Enablement is the BrightWave process of continually improving data, insights, and engagement strategies while maintaining the flexibility to pivot when unexpected opportunities arise.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, MattressFirm, Mizuno and Phillips 66. For more information, please visit

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Simms Jenkins
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