10 Day Cold Challenge: 5 Products, 11 Micro-Influencers, 10 Days in May

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OZNaturals Skincare secures influencers on Instagram for beauty regimen challenge to showcase their new Cold Processed technology.

Join in OZNaturals 10 Day Cold Challenge

These exclusive cold processed products are hypoallergenic containing no petrochemicals and cause less irritation to sensitive skin types due to no emulsifiers.

Starting May 10th on Instagram, influencers Kasey Ma (@thestylewright), Morgan Klein (@fashionfriesx) and Angela Lou (@babieangie) along with eight other fashion, beauty and lifestyle micro-influencers, will participate in and share with followers their experience in OZNaturals10 Day Cold Challenge, #GlowWithCold, #10daycoldchallenge.

A leader in the natural and vegan skincare sector, OZNaturals is launching the 10 Day Cold Challenge to share and show the benefits of their new and affordable Cold Processed skincare line. Their unique cold process manufacturing methods are energy efficient and create a much smaller carbon footprint than traditional processes. In addition, OZNaturals sources raw, natural ingredients where harvesting helps support the economic health of the respective communities.

Benefits of cold processing include a higher potency of active ingredients as cold processed technology does not include using heat during product formulation. Also, these exclusive cold processed products are hypoallergenic containing no petrochemicals and cause less irritation to sensitive skin types due to no emulsifiers. The OZNaturals Cold Processed anti-aging skincare line includes facial serums, facial and body moisturizers, exfoliants, cleansers and eye treatments.

Eleven micro-influencers from the US and Canada will participate in OZNaturals 10 Day Cold Challenge. Selection of these influencers was based on the quality of their Instagram content, quality of followers and knowledge of natural skincare. Influencers received five OZNaturals Cold Processed skincare products to be used in a daily regimen over a ten-day period which begins May 10th. These daily regimen products include the Vitamin C + Sea Hydrating Mask ($13.49), Vitamin C Serum ($17.95), Hyaluronic Acid Serum ($15.79), Super Youth Eye Gel ($15.49) and the Super Youth Retinol Moisturizer ($19.95).

OZNaturals and the eleven participating micro-influencers will be posting on their Instagram accounts real-time results during their 10 Day Cold Challenge experience. Instagram followers for OZNaturals as well as the eleven participating micro-influencers are encouraged to join in the 10 Day Cold Challenge. A 25% OFF flash sale coupon code for the 5-product regimen will be posted on May 8th on Instagram @oz_naturals. Additional discounts will be offered as well to all followers throughout the 10 Day Cold Challenge and will be posted on these Instagram accounts: @oz_naturals, @eatingpopt4rts, @dulcedagda, @courtney.val, @babieangie, @bjkzey, @_cattien, @malikawears, @canyoucarrymybags, @fashionfriesx, @theopenjournal, @thestylewright. Followers may also search #GlowWithCold #10daycoldchallenge

OZNaturals products can be purchased at oznaturals.com. OZNaturals, established in 2013, is setting a new standard in natural skincare by creating high quality, effective and affordable skincare products that combine the best science with the power of nature. Cruelty-free and vegan, OZNaturals cold processed products use carefully sourced ingredients and are formulated without the use of potentially harmful synthetic chemicals.

For more information please contact Marketing Director, Sarah Redfield, sarah(at)oznaturals(dot)com.

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Sarah Redfield
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since: 04/2013
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