Gaining Momentum: Queen Associates Adds Heather Workman As Managing Director, DigitalSolutions

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Building its strong leadership team to address the explosive need of effective digital experiences, Queen Associates hires Workman, an industry veteran with extensive Fortune 100 experience.

With Workman and other key leaders in place, we're well-equipped to help our clients continually improve their digital capabilities, with innovative solutions tailored to their unique needs and concerns.

Queen Associates, an award-winning IT consulting and staffing firm, announced the addition of Heather Workman as Managing Director of DigitalSolutions, further adding to its team of digital industry veterans.

Workman is Queen Associates’ third high-profile hire in recent months and comes at an opportune time as both digital experience and cyber security are at the forefront of massive digital transformation for organizations globally. Queen Associates also recently hired David Shroyer, a cyber security veteran, as Managing Director of their CyberSecure division with the support of Vladimir Skoric, who serves as Director for CyberSecure.

Workman will be based out of the company's Charlotte headquarters and will focus on accelerating Queen Associates’ innovation in digital brand experience services.

"It's no secret that the importance of digital customer experience is growing exponentially, and our clients have shifted their focus to improve their experience strategy and address new cyber security concerns," said Robin Pugh, President, Queen Associates. "With Workman and other key leaders in place, we're well-equipped to help our clients continually improve their digital capabilities, with innovative solutions tailored to their unique needs and concerns."

Workman joins Queen Associates with over sixteen years of international leadership in digital experience solutions, specializing in mobile product development, user experience, e-commerce, and monetization in healthcare, manufacturing, and CPG sectors. Prior to this role, she served as Vice President of Marketing at Bankers Warranty Group, expanding the firm’s consumer insurance products and creating multichannel sales and management solutions for retail partners including Sears, Tiger Direct, and Radio Shack. Previously, Workman spent over six years at Triad Retail Media, where she served as Senior Director of Digital Strategy, delivering award-winning initiatives for brands like Unilever, P&G, Kraft, and Pfizer, and developing monetization strategies for retail partners including Walmart, Sam’s Club, Dell, and Best Buy.

"I'm joining Queen Associates’ executive team at a true inflection point in the industry, when we can realize the potential of new technology to create transformative digital brand experiences," said Workman. "That’s why I’m enthusiastic to work with such a dynamic and talented group of industry experts. We’ll have the ability to collaborate and deliver innovative and agile digital services that will not only solve clients’ existing problems, but also start conversations on what is now possible for them to achieve."

About Queen Associates
Queen Associates is an award-winning IT consulting and staffing firm with a history of serving the financial services, retail, healthcare, and energy sectors since 2000. As a certified Women’s Business Enterprise, our core business provides the best solutions and talent to our clients, while promoting the hiring of veterans and minority candidates. Our service delivery model provides individualized support for both our clients and candidates, resulting in enhanced quality, retention, and efficiency. For more information, please visit our website at

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Tara Smith
since: 03/2011
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