HomePocket Launches Real Websites - Custom Web Development for Real Estate Agents

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Websites are mobile ready and regularly maintained to perform well in search


"Before, I only had a page on my brokerage's website.That's great, but HomePocket built me my own site where I can grow my Google search presence individually and more powerfully than I could before.

To meet the expectations of the growing number of people who begin their home search online, HomePocket, a residential real estate listing marketplace and data-driven marketing engine today announced the launch of Real Websites, a custom website development offering specifically for real estate agents. In one week, HomePocket experts build agents a new website that is both mobile compatible and search engine configured for ongoing lead generation.

“Today, an agent’s website should be their number one lead generation tool,” said Jason Polancich, co-founder, HomePocket. “Too many agents waste both time and money purchasing a website that is neither mobile friendly or even indexed within Google, let alone optimized and regularly maintained for search. The website might look okay but no one will ever find it, or the properties listed there.”

HomePocket Real Websites developers work one-on-one with agents to custom build a site and also performs monthly maintenance so the site can remain up to date with search engine algorithms on Google and Bing. “Search trends on the web and on mobile devices are not static; habits change from month to month,” Polancich said. “It isn’t a set it and forget it program.”

"Before, I only had a page on my brokerage's website,” said Melissa Cheetham, Realtor(R) in Severna Park, MD. “That's great, but HomePocket built me my own site where I can now grow my Google search presence individually and more powerfully than I could before."

Real Websites includes a mobile responsive website with forms to capture leads, hosting, monitoring and metrics reporting and monthly search engine optimization for $999 for one year. Other customizations may be added and prices will be quoted in advance, as well as further integrations with HomePocket’s proprietary marketing and lead generation tools.

Real Websites joins HomePocket’s larger real estate product suite which also includes LeadWallet, a lead generation system that provides real estate agents with exclusive zip code rights to http://www.homepocket.com visitors and digital advertising packages for their listings and Marketing Insights, a reporting function that provides agents with actionable lead intelligence.

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About HomePocket

HomePocket is a technology-driven real estate solutions company focused on providing simple, easy-to-use products that help buyers, sellers and real estate professionals. Founded by real estate pros, software engineers and data analysts, the mobile-first network leverages technology and data analytics in more focused ways to make real estate transactions more efficient and more valuable for all involved. Learn more at Homepocket.com.

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Kimberly Boeckenstedt
Kimberly Communications
+1 (319) 389-6953
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