Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

SLEEP IS A PRE-EXISTING CONDITION; New Sleep Products Company Offers Better Sleep While Crusading Against Business + Political Injustice on Kickstarter
  • USA - English


News provided by

Code Morris

May 09, 2017, 10:15 ET

Share this article

Share toX

Share this article

Share toX

New York, NY (PRWEB) May 09, 2017 -- Indigo, a new sleep products company, wants you to sleep better; and Donald Trump and the right-wing, a little less so. Indigo is an ecommerce brand with a radically different mattress design that begins shipping in June, and just launched a Kickstarter campaign last week. Indigo envisions a better world through conscious commerce.

Indigo Sleep was founded by tech and startup veterans Gene DeRose and David Funk, with seed funding from a Democratic-leaning private investment group that was motivated as much by the startup’s values and activist commitment as by a conviction that the traditional mattress industry is in for a lot more disruption.

Buying a new mattress at a retail store is confusing, exhausting and expensive. Traditional mattresses are overpriced, wasteful and potentially hazardous to your health. The industry is dominated by players who seek to maximize profit through planned obsolescence and a commission-driven sales model.

Indigo has designed their Comfort Always® mattress around a set of exclusive patents. “The mattress design is modular and enables enhancement rather than replacement,” said COO David Funk. “That means Indigo’s products won’t clog landfills after the 6-year lifespan typical to most mattresses. With Indigo, you can pop the cover off and reach inside of the mattress to adjust your comfort ‘feel’ to your specification—softer, firmer, cooler: you choose.”

Getting inside also enables easy rotation or replacement of the crucial comfort layer when it wears out, delivering a “like-new” feel when needed at a fraction of the cost of buying a new mattress—and protecting the planet in the process.

“We’re launching a new mattress company so you can sleep better, while @realdonaldtrump and the Alt Right tosses and turns,” said CEO Gene DeRose. “Money talks and consumers have infinite choices in today’s world. We wanted to start a company that offers an amazing product—better than anything in the marketplace—and one that’s aligned with progressive values.”

The unique design of Indigo’s product is grounded in intensive research and supported by several patents around how to create a better mattress that matches consumer values and is friendlier to the environment.

Indigo’s radically different approach to beds is based on:

Thoughtful design
A refreshable comfort layer: “Like having a new bed all the time”
Customization, for sleeping partners on opposite sides of the soft/firm divide: “Like two beds for the price of one”
A commitment to clean ingredients: Indigo products contain no dirty chemistry.
Activism: Indigo is a company that’s transparent about production and committed to its values—which extend beyond the production of their superior mattresses.

For every mattress sold, Indigo will donate $50 to Planned Parenthood, the ACLU, Coalition to Stop Gun Violence, or the Southern Poverty Law Center. Indigo believes it’s time for companies to take a stand.

“These are important causes and not as far removed from our business as you’d think. A pro-business political environment does not have to be anti-consumer,” said DeRose. “But that’s exactly what is transpiring in the current climate: Threats to civil liberties, deregulation, and lowering of environmental standards translate directly into an invitation for companies—especially large entrenched ones—to maximize profits with disregard for their own customers. Bad executive behavior and a take-no-prisoners corporate culture become inevitable. It’s all connected.”

Check out Indigo’s Kickstarter and join us on a mission to make bedding, corporations, and Washington more accountable: https://www.kickstarter.com/projects/1051646910/indigo-radical-mattress-radical-comfort-radical-co?token=cb5d2705

About Indigo Sleep
Indigo Sleep is a sleep solutions company that makes superior mattresses, more comfortable for the consumer and with an approach that is friendlier for the environment. Indigo’s modular design allows sleepers to adjust the experience and replace worn-out parts without trashing a whole mattress. Transparency is key to Indigo’s ethos, and its integrity is apparent in every aspect of its work, from selection of materials to company activism. The brand seeks to make people healthier and happier through better sleep, and is grounded in principles that are advantageous to sleepers and to the planet. Indigo Sleep: Superior comfort, better choices, healthier living.

###

Press Contact:
Andy Morris
Code Morris for Indigo Sleep
andy.morris(at)codemorris(dot)com
917.710.1802

Andy Morris, Code Morris, http://www.domino.com, +1 (917) 710-1802, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.