The Social Shake-Up Show Announces Key Sessions with Snapchat Pioneer and Execs from Coca-Cola and Southwest Airlines

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In just two weeks the country’s best and brightest social media minds will descend upon Atlanta to drop social media knowledge during the almost-sold-out three-day conference.

The Social Shake-Up Show (May 22 – 24), the leading social media marketing conference in the U.S., today announced its key panel sessions. Snapchat pioneer and entrepreneur Shaun “Shonduras” McBride will be joined by Coca-Cola’s global group director for digital communications & social media, as well as Southwest Airline’s vice president of communications to give conference attendees “a-ha” moments that will help them effectively break through the noise and drive better business outcomes for their brands.

These Key Sessions Include:

  •     Opening General Session: Time to Shake Things Up! Join artist, entrepreneur and social media personality Shaun “Shonduras” McBride, as he discusses how to build a brand by leveraging platforms like Snapchat, YouTube and Facebook to create authentic content that keeps people’s attention—and keeps them coming back for more.
  •     Shakers on a Panel: Star-Making Blogging and Podcasting Strategies: Join execs from SAP, Hinge and How Stuff Works to learn what it takes for bloggers and podcasters to shake up perceptions of their brand – and what success looks like in business terms.
  •     General Session: Creating a Powerful Narrative Through Storytelling: Join execs from The Coca-Cola Company and Renegade to master the true art of storytelling on social.
  •     Case Studies: When the S-T Hits the Fan: Managing Crises on Social Media: Join Southwest Airlines, Zignal Labs, CDC and Affect to hear about case studies of organizations that have made lemonade out of lemons by employing best practices in digital communications.

Sign up for The Social Shake-Up Show:

“I’m amped and honored to speak at The Social Shake-Up Show this year,” said McBride. “To be able to share my message around social media authenticity and transparency, network with some of the world’s biggest brands and hang with like-minded folks who are just as passionate about this medium as I am was a no brainer for me.”

The aforementioned speakers will be joined by over 80 corporations, agencies and nonprofits that will all share their expertise on the ins and outs of live streaming, SEO, storytelling, getting social media buy-in, influencers and social ads on platforms like Snapchat, Instagram, Facebook, Twitter and YouTube.

In addition to educational sessions, attendees can sign up for workshops to get an even more in-depth look into social media marketing and strategies and tactics as they relate to SEO and building online communities. Attendees are encouraged to act fast as these workshops have limited seating and some have already sold out.

"Social Shake-Up Show does what other social media conferences can’t –programming that is truly the right fit for all social media practitioners, from SMBs to big brands in both b2b and b2c,” said Steve Goldstein, editorial director for The Social Shake-Up Show and PR News. “We’re able to do this by integrating interesting perspectives, methodologies and social channels, which will get attendees to think outside-the-box about their communications.”

The conference is almost sold out, so professionals will need to register soon. Groups of three or more save an additional $100 on their passes.

For registration questions, contact director of marketing, Laura Snitkovskiy at laura(at) To sponsor this event, contact show director, Amy Jefferies at ajefferies(at)

Show Sponsors & Partners: APCO Worldwide, AR|PR, Atlanta Interactive Marketing Association, ChooseATL, Digimind, Industry Dive, Lithium, MMRA, NetBase, Ponce City Market, Proofpoint, Soci, Social Media Club - Atlanta, Social Media Today and Zignal Labs.
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About The Social Shake-Up:
The Social Shake-Up Show is an annual conference presented by PR News in partnership with Social Media Today and dozens of leaders in the marketing, PR and customer experience arena. The 2017 Show will take place May 22-24 in Atlanta and will bring together hundreds of social, digital, marketing, PR and communications professionals focused on better integrating social media into their business strategies. For more information, visit

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Laura Snitkovskiy
since: 03/2009
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