Marketers Unbox The Cohort At Generation Z Conference

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"Generation Z is the largest, most powerful consumer generation ever. By 2020 they'll represent 40% of all US consumers," Nan McCann, PME Enterprises LLC

“Adweek claims that 71% of Generation Z have watched unboxing videos on YouTube,” said Nan McCann, Producer of the Marketing to Generation Z Conference, July 18, 2017, NYC. “Whether or not that’s accurate, Generation Z represents a massive new reality for consumer marketers in every category. For example, Gen Z currently spends $44 billion annually, they influence another $600 billion in annual family spending and they’ll be 40% of US consumers by 2020. Yet most marketing execs don’t know what an unboxing video is! This conference includes case studies, new research and how-to sessions designed to help brand marketers get up to speed on the largest, most powerful consumer generation ever.”

“Many marketers think that Generation Z is just another branch of the millennial generation. Nothing could be further from the truth,” McCann explained. “The generations are very different. In fact, one of my favorite sessions illustrates Gen Z’s wide spread passion for entrepreneurism. It features a seasoned global marketer Kelley Skoloda and her son. Jake, who is still in high school, has already started several businesses. Started them on his own, without much input from mom. And now he and his partners are embarking on purchasing a building for their business. By comparison, all the research shows that millennials are mostly risk adverse.”

“Another interesting session is new research from Ketchum. It focuses on the transitional changes from the millennial generation to Generation Z. And specifically looks at a micro-generation, currently 17 -24, which Ketchum has named GenZennials. This new work led by Angela Fernandez, SVP, Director of Creative & Strategic Planning at Ketchum will introduce marketers to the GenZennial demographic sub-set and share examples of brands that have successfully engaged in this elusive yet influential next-gen consumer.”

Other sessions feature an earned media and retail trends presentation from Tribe Dynamics. A panel on how Z is changing the food landscape led by Insight to Action. And expect new multicultural research, case studies and interactive forums from declared leaders in the Z space. For the full schedule, generation z marketing statistics and complete conference information visit: or call 860.724.2649 x13. The Marketing to Generation Z Conference is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® is a sales and marketing agency with a special emphasis on events.

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Nan McCann
PME Enterprises, LLC
+1 (860) 724-2649 Ext: 13
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