Natural Red Wins Detroit Fulfillment Initiative’s "Pitch It" Event

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Natural Red wins Detroit Fulfillment Initiative's first "Pitch It" Event. The judges of the event were Dennis Archer Jr. of Ignition Media, Kate Nadaskay of Fathead, and Jennifer Koffman from UPS.

On May 4th, the Detroit Fulfillment Initiative hosted their first "Pitch It" Event. The event was produced by Pure Michigan Business Connect with MEDC and hosted by the Detroit Regional Chamber. 10 e-commerce companies were selected from Metro Detroit to compete for $20,000 in services to support their business growth. Prize package included services from Evans Distribution Systems, UPS, Developrise, and Vision Computer Solutions.

The following 10 companies were selected from over 50 applicants.

  • Reed Wilson Design
  • Scarlet Crane
  • Detroit ENTO
  • Detroit Denim Co.
  • Nirvana Tea
  • The Natural Market
  • Mutual Adoration
  • Natural Red Essentials
  • Sfumato Fragrances

Each company had 10 minutes to present their business idea to a panel of judges – Dennis Archer Jr. of Ignition Media, Kate Nadaskay of Fathead and Jennifer Koffman from UPS.

Natural Red was selected as the winner of the event after a compelling pitch was delivered by founder Karen Guilmette, a former Detroit Public School teacher. Her company manufactures and sells natural care products including deodorant, lip balm and hand creams. The prize will provide fulfillment resources that will help Natural Red expand and grow.

For more information about the Detroit Fulfillment Initiative please visit

About Detroit Fulfillment Initiative: Detroit Fulfillment Initiative is a business incubator that helps local fulfillment companies to scale. DeFI was started in 2014 by Derek Byrd and Sean Mueller from Evans Distribution Systems. Over the three years, other partners such as UPS, Developrise, and Vision Computer Solutions have joined in. All four companies have teamed together to bring local fulfillment companies the tools and resources needed through events, educational workshops, and networking.

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Leslie Delekta
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