The depth and breadth of the research was fantastic - including very detailed survey results, market analysis, competitive analysis, price points, regulations, logistics, and packaging recommendations
Fort Wayne, IN (PRWEB) May 13, 2017
Indiana University–Purdue University Fort Wayne Doermer School of Business selected Hoosier Hill Farm for an International marketing research project in December of last year. "We were contacted by professor Ahmed Rachdi who wanted to interview us for the program", said Peter Roesner, president of Hoosier Hill Farm LLC. "the following week we met with Ahmed and Dr. Melissa Gruys, dean of the Doermer School of Business and we elected to participate".
In February, the class traveled to Morocco to launch a market research program on behalf of two Fort Wayne companies: Hoosier Hill Farm LLC and DeBrand Fine Chocolates.
While they were there, the IPFW students worked jointly with teams of Moroccan students enrolled in a similar marketing research course at Al Akhawayn University in Ifrane. The trip was led by IPFW's Ahmed Rachdi, the instructor of D490 Special Study in International Business who is also a native of Morocco.
May 5th students presented to the group of business members the results of their research, which included each student explaining different segments of the study.
Roesner noted that "all of the students showed a genuine and cohesive interest in our products. The depth and breadth of the research was fantastic - including very detailed survey results, market analysis, competitive analysis, price points, regulations, logistics, and packaging recommendations. It was evident by the amount of detail and specific observations that these students were completely immersed in the facts and tasks of the project."
The IPFW and AUI students ran marketing research focus groups together to gather data for the client firms.
"We feel the results of the study were positive and our Belgium sister company may be the best logistics strategy to reach into the Moroccan marketplace with US made goods, since the labeling requirements are similar to the European Union". Says Roesner, referring to Hoosier Hill Farm's parent company Willshire Capital which has a subsidiary in Belgium.
Hoosier Hill Farm LLC, based in Fort Wayne, was ranked By Inc. Magazine as No. 174 on its Inc. 500 for 2016, an exclusive ranking of the nation's fastest-growing private companies.
