LaneAxis Virtual Freight Management Beefs up for Brokers

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Freight tracking platform expands its enterprise suite of services.

“It’s time to put down the phone and let LaneAxis do the tracking for you.” - Rick Burnett, LaneAxis CEO

LaneAxis Virtual Freight Management, a trucking logistics tool built to provide real-time visibility and efficiency over freight movements, is unveiling its next-generation platform with an eye toward freight brokers.

The robust upgrade gives brokers a wealth of efficiency tools designed to simplify operations, improve visibility, and cut costs. Through a single login, brokers can now manage their shipper and carrier relationships simultaneously, providing maximum convenience and transparency.

Improved features include:

  • Fully configurable geo-fences for pickups/dropoffs
  • Ping rates set at the users’ discretion
  • Bill of Lading, Proof-of-Delivery and Receipts available in real-time
  • All E-docs stored in the cloud
  • Verified load information accessible to customers
  • New sleek, intuitive user interface for both desktop and driver mobile app
  • Affordable per-load pricing model
  • Easy signup process
  • Use system to track loads within minutes

“Our goal is to give freight brokers, as well as shippers, the most seamless, flexible, and intuitive tracking system on the market today,” says Rick Burnett, CEO of LaneAxis. “We want small and medium sized brokers in particular to feel like they can compete with the ‘big boys’ of transportation. LaneAxis is the logistics equalizer.”

Freight brokers occupy the delicate middle ground between shippers, vendors and carriers – a stressful spot that for decades has relied on manual and paper processes to complete transactions. LaneAxis fixes that.

“If you’ve been in the broker game for any amount of time, you’ve probably wasted much of that time juggling paper and making check calls to drivers, along with a host of time-consuming tasks,” adds Burnett. “It’s time to put down the phone and let LaneAxis do the tracking for you.”

The LaneAxis platform tracks loads in real-time via a GPS-enabled driver smartphone app. Load details are delivered straight to the driver’s phone, with tracking beginning prior to load pickup and lasting through final delivery. Drivers can report problems in real-time for immediate exception management. The app allows drivers to focus on the road instead of worrying about constant check calls and all the other inefficient processes that exist in transportation.

“We’re not in this to track drivers,” says Burnett. “We want to simplify their process, and that’s exactly what LaneAxis does. Our mission is to make life easier for drivers, shippers – and with our latest enhancements – freight brokers. Ultimately we are a software solution that can transform a traditional broker into a true ‘value-added’ broker.”

Founded by trucking veterans and transportation experts, LaneAxis Virtual Freight Management deployed in 2015 after more than a decade of research and development. The cloud-based technology is designed to help planners proactively solve potential in-transit issues before they happen. The seamless, expandable, one-stop freight tracking system offers a flexible, affordable pricing model. For more information, please visit

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