Averetek, Perks Worldwide, and Birch Worldwide Signal Transformation of Loyalty Industry

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Incentive Industry Exclusive: Channel Marketing Companies Join Forces to Take on the Incentive and Loyalty Industry. Will showcase integrated solutions at SiriusDecisions 2017 Summit.

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Averetek, Inc.

Our combined solution allows brands to see the true ROI of their MDF, Co-op and incentive programs, which helps them make smart decisions

Averetek, Perks Worldwide (Perks WW), and Birch Worldwide have fully integrated their core products and jointly sell them to businesses looking for Channel Incentive, Channel Loyalty and Channel Marketing solutions, as part of the Perks WW Enterprise Engagement Engine (E3). These best-in-class channel marketing solutions significantly improve performance by consolidating disparate incentive program solutions into a single, dynamic channel incentives and loyalty program, driven by data, not intuition.

A Dynamic, Channel Incentives Portal

The integrated Campaign Marketplace, a sales and marketing demand generation solution, allows partners to see their available MDF/Co-Op balance, browse Marketplace services like telemarketing, social media advertising, and original content development, and submit requests to agencies for those services. Peter Thomas, CEO of Averetek, believes that by providing partners with this seamlessly integrated platform, funding, and best-in-class agency services, funds will be used more effectively to drive results for partners and suppliers.

Peter Thomas, CEO of Averetek, said, “Through our collaboration with Perks and Birch, we’re able to provide brands and their channel partners with a frictionless way of spending their MDF and Co-Op dollars. More importantly, our combined solution allows brands to see the true ROI of their MDF, Co-op and incentive programs, which helps them make smart decisions.”

In a separate interview, Jeff Ford, CEO and co-founder of Perks WW, stated, “In 2016 we focused on integrating Channel Rewards, Rebates, MDF/Co-Op and a Marketplace Campaign, but DNA integration of these products has followed.”

An Evolving Channel Marketing Eco-system

"The market has evolved," Claudio Ayub, Perks WW Chief Strategy Officer. "The Channel Loyalty industry must stimulate loyalty and grow sales within specific segments of its distribution and reseller channels throughout the globe."

Individuals who are planning to attend SiriusDecisions 2017 Summit can request an incentive program consultation with Thomas or Ayub in advance by visiting Perks WW or stopping by the Perks WW booth #234 and speaking to a loyalty and incentives expert.

About Averetek
Averetek is the largest provider of channel marketing automation software in the world with over 320,000 users from 70,000 channel partner organizations in 260 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Brocade, RSA Security, Pure Storage, Splunk, FireEye, and Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue.

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Mike Moore
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