Coast Packing Expands Its ‘Taste the Difference’ Online Guide to Chicago, Urges Consumers to Sample Dishes Made with Healthy Animal Fats

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West’s Leading Supplier of Lard and Beef Tallow Puts Fat on the Map and Says, ‘Try It – You’ll Like It!’

First, L.A., then New York and now, the City of Pork Shoulders – rather, Big Shoulders -- where foodies in Chicago can “Taste the Difference.”

Following the rollout of online gastronomic “taste maps” of Los Angeles and New York City, Coast Packing Company, the leading supplier of animal fat shortenings in the Western U.S., is yet again putting its website where its taste buds are (, mapping restaurants and eateries, from Wicker Park to Hyde Park, from the Loop to Wrigleyville, where locals can try dishes prepared with lard or beef tallow.

The Chicagoland litany – some 35+ strong – just scratches the surface and will expand over time. Still, discerning diners will find the Michelin-starred (Acadia, Blackbird, Dusek’s, El Ideas, Long Man & Eagle, Oriole and Roister) alongside popular hangouts like Michael Jordan’s Steakhouse, Bang Bang Pie Shop and six convenient locations of Stan’s Donuts & Coffee.

“The best way to understand how much our food benefits from healthy animal fats – as opposed to heavily processed, industrially produced substitutes – is to go out on the town and experience what Chicago’s amazing chefs are up to,” said Eric R. Gustafson, Coast Packing CEO. “While the conversation about the health benefits of any given food or ingredient is continuous – and, indeed, will probably lack an endpoint in any of our lifetimes — most of us have a pretty fair idea of what tastes good (even if we can’t always say why).” Artificial trans fats are out, and minimally processed animal fats – in the form of lard, derived from pork, and beef tallow – are decidedly making a comeback, he noted.

“In terms of freshness, flavor and texture, there really is no comparison, which is exactly why we’re so delighted when consumers taste for themselves,” Gustafson said. “Toward that end, we at Coast Packing are continuing our efforts to compile a running list of establishments where consumers can let their palette make the call. Having begun in Los Angeles, we have now expanded that list to New York City and Chicago. Next on our itinerary: the great state of Texas.”

Have a favorite restaurant that puts lard or beef tallow on the menu (or just in some of its prize dishes)? If so, drop Coast an email at and the company will put it on the map – in L.A. , New York, Chicago or anywhere in the U.S. Consumers can also post an image or link to the eatery via Twitter/Instagram/Pinterest, etc., with the hashtag #LardOnTheMenu or #TallowOnTheMenu.

And remember to praise the lard.

About Coast Packing Company
Now marking its 95th year in business, Coast Packing Company (, a closely held corporation, is the number one supplier of animal fat shortenings – particularly lard and beef tallow -- in the Western United States. The company sells to major manufacturers, distributors, retailers, smaller food service operations and leading bakeries. The company participates actively in various ethnic markets – from Hispanic retail chains, with its VIVA brand, to various Asian specialty markets. Based in Vernon, Calif., Coast Packing Company is regional, national and, increasingly, global. In some cases, supplier relationships are multigenerational, extending back 50 years and more. Coast is a founding member of the Healthy Fats Coalition (

For more information about Coast Packing Company, visit: Follow us via social media on Facebook at, Twitter @coastpackingco and Pinterest

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Ken Greenberg
Edge Communications, Inc.
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