As Demand Rises for Top Quality Residential Cleaning Services, Maid Right Identifies Orlando, Florida as Key Development Market

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The rapidly expanding franchise concept is actively looking for Master Franchisees to own and develop the previously untapped area that’s poised for growth.

When entrepreneurs are looking for a business ownership opportunity, breaking into the residential cleaning industry may not be the first thing that comes to mind. But with more than $50 billion in annual sales and the average cleaning business making around $1 million every year, it’s clear that there’s room for business owners to grow and make the segment their own.

That’s why more and more people are deciding to franchise with Maid Right. The brand’s unique business model—that includes both Master and unit franchisees—is positioned to capitalize on the growing demand for residential cleaning services across the country. And it’s clear that its concept is catching on among consumers and business owners alike. Right now, the Maid Right team is made up of 36 Master Franchisees and 150 unit franchisees that serve around 3,000 customers. That means that its annual system-wide revenue tops $10 million. But despite that success, the brand knows that there’s still room for growth.

“The residential cleaning industry has never been more popular, and we offer our franchisees a proven system that can’t be found anywhere else. That’s what continues to make the Maid Right brand stand out from the crowd—we go above and beyond to ensure that our local owners have the tools and resources that they need to succeed,” said Scott Thompson, vice president of development for Maid Right’s parent company Premium Franchise Brands. “From our IT systems and national vendor relationships to our marketing materials and top tier equipment, Maid Right’s system is the one to beat.”

Beyond its quality resources, Maid Right’s franchise system also stands out in the franchising industry because of its affordable two-tiered model. Unit franchisees have the opportunity to launch a home-based franchise for as little as $1,600, where they go into people’s homes and clean them, ultimately creating relationships with customers in their local communities. Master Franchisees, on the other hand, grow alongside the Maid Right brand by serving as area developers who are responsible for establishing and maintaining a strong presence in their territory. Initial investments for that business ownership opportunity range from $208,000 to $600,000.

Right now, there are more than 240 territories that are still available for Master Franchisees to develop and own. That’s why over the course of the next year, Maid Right is planning to bring its unique concept to new communities with the help of passionate entrepreneurs who are excited to be a part of a rapidly growing brand. To make that development goal a reality, the brand has identified key target markets that offer the greatest potential for growth. Orlando, Florida is one of those areas.

“We’re confident that Orlando is going to be a hotbed of growth for the Maid Right brand in 2017 and beyond. As more families and young professionals continue to move into the city, the need for our services in the area will climb at an impressive rate,” said Danessa Itaya, vice president of Maid Right. “Maid Right has already established a strong presence in Florida markets like Miami, so Orlando is a natural next step as we continue to expand.”

To jumpstart Maid Right’s growth in Orlando, the brand is now actively searching for new Master Franchisees to team up with the brand in the area. In addition to joining a system that’s backed by a network of supportive corporate team members and franchisees, the brand’s Master Owners have the opportunity to get in on the ground level of one of the franchising industry’s fastest growing segments.

“With consumer demand for residential cleaning services at an all-time high, Maid Right’s growth potential is seemingly limitless. But the benefits of our system don’t stop there—we’ve created a system that allows entrepreneurs to give back to their local communities,” Thompson said. “By helping unit franchisees get their businesses off the ground and providing consumers with a job well done, Maid Right’s Master Franchisees have the opportunity to be a part of an incredibly rewarding business ownership experience.”

Corporate Team Member Turned General Manager Finds Success Through Maid Right’s Supportive Network of Master Franchisees

One Maid Right team member that values the brand’s ability to give back is TJ Kissane. After starting out with Maid Right’s sister company JAN-PRO, Kissane transitioned to a new role with the residential cleaning brand shortly after its formation. Initially serving as its director of training, Kissane saw first-hand how Maid Right’s Master Franchisees have the ability to take their businesses to the next level in their local communities by teaming up with individual unit owners. That’s why when the opportunity presented itself for Kissane to take over the role of general manager of the brand’s company owned Roswell, Georgia territory, he jumped at the chance.

Now working on the same level as Maid Right’s other Master Owners, Kissane has the opportunity to expand the brand’s reach across the Georgia community. And with 12 unit franchise owners working out of his office, he has the ability to give other aspiring entrepreneurs the chance to be a part of the brand’s ever-growing system.

“Maid Right offers entrepreneurs a one of a kind business ownership opportunity—it feels like the American Dream wrapped up into one neat package. If you come in, work hard and determine how to push your business to its fullest potential, there’s no limit to how successful you can be,” Kissane said. “Maid Right offers its local owners more tools to be successful than the average franchise system. From both the technical and relationship sides of the business, we go above and beyond to ensure that our owners are creating positive relationships with members of their communities.”

How Maid Right’s Unique Business Model is Setting Master Franchisees Up for Long-Term Success in Denver, Colorado
Maid Right’s one of a kind franchising model has proven itself to be successful in a variety of different regions. Outside of its home base in the Southeast, the brand has also established a strong presence out West with the help of its Master Franchisees in Denver, Colorado.

Ross Miller and Rob Ratchinsky first discovered Maid Right after looking into potential business ownership opportunities in the area. Since officially launching their business last summer, the longtime friends and business partners have already solidified their position as the residential cleaning brand to beat in the city.

“Rob and I have known one another for 10 years. We’ve always talked about starting something on our own, so when the opportunity to franchise with Maid Right came up, we knew we couldn’t pass on it. We haven’t looked back since,” said Miller. “We decided to franchise with Maid Right over other brands because of its unique model. It’s rare to find a concept that allows you to become a part of a successful system while also giving back to your local community. Being visible to potential customers and forming partnerships with other companies to gain more business is a key task for us, and we’re looking forward to boosting Maid Right’s brand awareness as we continue to grow in Denver.”

With a handful of locations currently up and running, Miller and Ratchinsky are focused on expanding by creating relationships with key players in the Denver area. By introducing Maid Right’s concept and Master Franchisee model to both prospective owners and consumers in the area, the duo is ensuring that they’ll grow at a rapid yet sustainable pace.

“We absolutely love Maid Right’s model. There’s nothing else like it, especially in a tough industry like residential cleaning. Most companies pay their employees an hourly minimum wage, which means that they aren’t truly invested in the business. But with Maid Right, unit owners are invested in the success of their own company. That means that they’re more dedicated to their work, ultimately making our model different,” said Miller. “There are so many reasons why Maid Right’s model works really well, but that’s one of the main factors fueling our growth. The brand’s concept attracts top tier entrepreneurs, and we’re confident that we’ll continue to experience success as we welcome more people into our local system.”

Experienced Entrepreneur Bob Cole Taps into Maid Right’s Strong Growth Potential to Develop the Brand in Boca Raton, Florida

Maid Right Master Franchisees are also experiencing success in the Sunshine State. Bob Cole, for example, decided to leave his corporate job with JAN-PRO behind to become his own boss and launch his own business when Maid Right’s opportunity first launched. With his sights set on continued expansion, Cole started recruiting unit franchisees.

“I was looking for a way to get back to South Florida when Maid Right launched its franchising opportunity. Since I was familiar with its Master and unit franchisee model, I knew that the brand’s system was something that could work in any community. So I signed on to develop the Maid Right brand in Boca Raton,” said Cole. “So far, we’ve been incredibly successful. We have 14 unit franchisees working with us to boost brand awareness in the area, and we’re experiencing growth every year.”

That’s a trend that Cole expects to continue as he continues developing the brand across Boca Raton. He’s planning to add between six and eight new unit franchisees to his system this year, ultimately enhancing the brand’s support system and network in Florida. That increased man power will also enable Cole’s team to reach even more consumers in the state, which will continue to fuel Maid Right’s growth and momentum going forward.

By tapping into that strong potential and working with Maid Right’s corporate team to see long-term success, Cole is confident that the brand will solidify its position at the forefront of Florida’s increasingly popular residential cleaning industry.

“Every member of the Maid Right team is incredibly supportive of me and my business—it’s clear that they’re invested in seeing me succeed. That’s something that’s evident across the entire system, which is why there’s such a great sense of community throughout the entire brand,” Cole said. “In the months and years to come, I have no doubt that Maid Right will continue to fine tune its system and enhance its opportunity for both Master and unit owners. That’s why I’m looking forward to growing alongside Maid Right and being a part of this top tier community.”

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Troy Kehoe
No Limit Agency
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