MarTech Advisor’s Social Media Marketing Buyer’s Guide – Analyzing Tools for SMBs

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Proprietary research gives in-depth comparative analysis of software that simplifies social media outreach

Social media marketing (SMM) has transformed how businesses engage with their customers, providing set-ups to connect with prospects in a quick and easy way. With a plethora of social channels available to customers today, businesses are tasked with managing their brand profiles across multiple networking platforms. To help SMB marketers understand the numerous software products and their offerings that suit business needs, MarTech Advisor’s SMM Buyer’s Guide – Spring 2017 Edition gives a detailed analysis of all the major tools present in the market today.

Deirdre Mills, VP of Marketing at Wyng, a social media marketing management software, shares, “When it comes to building digital marketing campaigns, small businesses may feel they are at a disadvantage compared to their larger enterprise counterparts, lacking the big budget or in-house resources to execute a splashy campaign.” Tailored specifically to address this challenge, the SMM Buyer’s Guide is sure to provide marketers of small and medium-sized businesses (SMBs) an opportunity to monetize and convert through their social media marketing initiatives. MarTech Advisor’s proprietary ‘Green Zone’ enables marketers to identify the Best-fit, Great-fit and Good-fit social media marketing tool that align with their revenue goals and marketing budgets.

Designed keeping in mind every social media requirement for any business, the SMM Buyer’s Guide analyzes the software on various parameters – channel management, monitoring, advertising and analytics – so marketers can make an informed decision to invest. “Social can be used in all aspects of your business – from engaging with and listening to customers, to reaching new audiences with paid advertising, to addressing customer pain points,” says Craig Ryomoto, VP Growth at Hootsuite. Ranking the tools available in the market on all these factors, the guide is a ready reckoner to select a software based on business’ unique goals.

The evaluation also considers a predetermined pricing index and functionalities that each tool in this space offers, making it the go-to-guide to resolve purchase predicaments. With a snapshot of Top SMM vendors for SMBs in an easily downloadable format, you can initiate your conversations immediately!

Get your free copy here.

About MarTech Advisor
MarTech Advisor is one of the fastest growing media properties providing unbiased news, industry research, software recommendations, and aggregated job opportunities for marketing professionals. Our community, of over a million professionals, includes highly engaged thought leaders (read: CMOs and marketing experts) that regularly contribute and participate on MarTech Advisor. Leading Marketing Technology brands like Salesforce, IBM, SharpSpring partner with MarTech Advisor to reach these highly-engaged audiences and drive improved marketing performance across the funnel.

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