Using LookBookHQ's Intelligent Content Platform, TIBCO Software adopted a self-nurture model that resulted in a 92% increase in sales qualified leads and improved lead velocity by 40%.
SiriusDecisions Summit in Las Vegas, NV (PRWEB) May 15, 2017
LookBookHQ Inc. today announced ground-breaking enhancements to its Intelligent Content Platform at SiriusDecisions Summit 2017. New functionality makes it easier for marketers to always deliver the next best content asset, objectively evaluate the quality of every click they generate, and tie everything back to revenue.
Building on the success and momentum of LookBookHQ’s flagship product, the Intelligent Content Platform allows marketers to keep buyers engaged longer and educate them faster through self-nurturing. LookBookHQ fills a significant gap in the marketing technology landscape and is becoming the standard for content delivery for hundreds of enterprise B2B marketers.
“The metrics that marketers depend on today for evaluating success and understanding buyer qualification are enormously limited,” explains Nick Edouard, President and Chief Product Officer at LookBookHQ. “Clicks and form fills only tell part of the story. What marketers need to understand is, ‘Was your marketing actually consumed and are your prospects truly qualified?’ The LookBookHQ Intelligent Content Platform accommodates real buying behavior and provides the engagement data that’s essential for marketing success.”
Available now, updates to LookBookHQ’s Intelligent Content Platform include:
- Buyer-centric content experiences powered by artificial intelligence. Identify the next best content assets to consume in the same session, encouraging buyers to self-nurture at their own pace instead of waiting for the next email in your drip campaign.
- Real engagement analytics that show what happened on the destination side of the click or form fill. Answer the age-old questions “Are they really sales-ready?” and “Which channels are driving the best engagement?”
- A content library that houses existing branded and third-party content in one place. Deploy and track your content across every channel, including email, social, paid advertising, corporate websites, and resource centers.
- Extensible, scalable webhooks integrations with marketing automation platforms. Make content engagement data actionable by alerting your sales team when prospects self-nurture on multiple content assets.
“B2B buyers are behaving a lot more like consumers. They don’t want to wait for your next email,” says Mervyn Alamgir, Senior Director of Marketing at TIBCO Software, a global leader in integration, API management, and analytics. “Using LookBookHQ, we adopted a self-nurture model and put the control back in the hands of our customers.” As a result, TIBCO saw a 92% increase in sales qualified leads and improved lead velocity by 40%. Mervyn will share TIBCO’s success story at SiriusDecisions Summit 2017 on Tuesday, May 16th at 3:45 and 4:45 p.m.
Summit attendees can get a demonstration of LookBookHQ’s new functionality at booth #331 in the Sponsor Marketplace. LookBookHQ will also host customers in Las Vegas for the company’s first ever user summit, the Intelligent Content Customer Spectacular!
LookBookHQ builds software that accelerates B2B purchase decisions. By delivering more of the content people need about you and your products or services whenever and wherever they click, the LookBookHQ Intelligent Content Platform helps marketing & sales organizations educate prospects and customers faster and more efficiently. With attention at a premium, we use Content Science™ to make it easier for the right people to get the right content when they need it – so that you drive revenue.