Oxygen Plus Portable Recreational Oxygen Re-energizes the Wider Energy Category

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The pioneers of oxygen expand through brand and category innovation

Oxygen Plus's New Product Line Up: O+ Mini, O+ Skinni, O+ Elevate Pack

The New O+ Product Line

Oxygen Plus continues to revolutionize recreational oxygen by catapulting the brand into the now plateauing energy category...

Founded in 2005, Oxygen Plus (O+) – the pioneers of portable recreational oxygen – today announced the evolution of their consumer line of recreational oxygen products with a bold brand redesign. The new, fresh face of their O+ Mini, O+ Skinni and O+ Elevate Pack products are earmarked as welcome addition to the wider energy category.

"We're introducing our established line of pure recreational oxygen products into the more expansive energy category with a powerful new look and an energy-and-recovery-focused messaging strategy," stated Oxygen Plus Founder and President, Christine Warren. "Oxygen Plus continues to revolutionize recreational oxygen by catapulting the brand into the now plateauing energy category, which is in need of true innovation and healthier product alternatives to keep the consumer coming back."

Driven by its fundamental belief that everyone deserves access to affordable oxygen, the Oxygen Plus team has dedicated more than a decade of learning, product development and customer excellence to earn their reputation as the world's leader in the manufacturing and marketing of recreational oxygen.

“We predicted a similarly paced consumer adoption for recreational oxygen as we saw for the category of bottled water: Both requiring almost ten years to become a sustainable market," stated Lauren Carlstrom, COO/CMO of Oxygen Plus. "Our perseverance and leadership – again evidenced in our new product look and strategic direction – will enable us to fulfill our longstanding vision to elevate the active, every day lives of even more people worldwide."

Elevate your IQ and replenish with Oxygen Plus at http://www.oxygenplus.com/.

ABOUT OXYGEN PLUS: Oxygen Plus elevates your energy, increases your alertness and restores your get up and go. The active ingredient is pure recreational oxygen, delivered at nearly four times the concentration of oxygen found in everyday, unpolluted air. Just a few deep breaths – through your mouth or your nose – helps revitalize, boost energy, increase alertness and mental clarity, and alleviate the effects of vigorous exercise, travel, altitude, poor air quality, and a night on the town. Oxygen Plus portable oxygen canisters – the O+ Mini, the O+ Skinni, and the O+ Elevate Pack – fit the lifestyles of the healthy and active. So whether you’re zapped by Auto, Travel, Study, Elevation, Sport or Recovery, simply inhale a few deep breaths of Oxygen Plus, and feel more like you again.

USAGE NOTE: Oxygen Plus products are a healthy, effective portable oxygen solution for energy and recovery. Usage guidelines may vary based on the individual, activity and ambient air. WARNING: Any person with impaired heart or lung function or other medical conditions should consult with his or her physician prior to using Oxygen Plus products. Oxygen Plus products are intended for recreational, intermittent use only, not to be used as medical or life-saving device.

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Lauren Carlstrom
since: 09/2009
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Oxygen Plus
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