Clari Recognized by Gartner as a Cool Vendor in Tech Go-to-Market Category

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New report identifies innovative offerings that help technology and service providers improve sales effectiveness and complement existing CRM investments

Clari, the leading provider of Opportunity-to-Close solutions, today announced it has been recognized by Gartner as a 2017 Cool Vendor in the Tech Go-To-Market report.

Clari leverages artificial intelligence to solve the enterprise’s most difficult sales problems across the Opportunity-to-Close (OTC) process, which spans the point from when a lead converts to a sales opportunity to when a deal is signed. When this critical process stalls out, every member of the sales organization is affected.

“Major sales execution challenges enterprises face are interconnected and can’t be addressed in silos,” said Andy Byrne, CEO of Clari. “Hurdles related to rep productivity, pipeline visibility, and forecasting are all tied to the broader OTC process. By analyzing human behavior and identifying buyer’s engagement patterns found in CRM and other business systems, we’re tackling these hurdles head on, making sales easier and more predictable. We are honored to be recognized by Gartner as a Cool Vendor.”

Clari solves OTC problems by using predictive analytics to evaluate opportunity health and actual prospect engagement not just based on data within CRM systems, but also through e-mail exchanges and calendaring activity. Armed with greater pipeline visibility, sales teams can confidently forecast based on what's likely to close. Clari’s OTC solutions also provide prescriptive deal guidance to managers and reps to improve win rates.

“With Clari, Juniper’s sales managers can quickly assess where reps need more guidance and tap into the platform’s predictive analytics to steer them in the right direction,” said Peter Moses, vice president, worldwide go-to-market operations, Juniper Networks. “Managers can spot which deals are moving, which are not, and evaluate pipeline strength across the entire sales team.”

“Forecasting and pipeline management have become more challenging for many B2B sales leaders as buyers exert ever more control over their buying processes,” wrote Todd Berkowitz, Gartner Research Vice President. “Predictive sales analytics applications not only provide huge productivity boosts by automating this largely manual task, but also provide greater accuracy and visibility around the expected outcome of individual deals, as well as the likelihood of meeting forecast targets.”*

Download a complimentary copy of the April 2017 Gartner Cool Vendor report.

Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

*Gartner, Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing, Todd Berkowitz, September 2016

About Clari
High performing sales teams run their opportunity-to-close process on Clari. With Clari’s artificial intelligence-enabled platform, sales reps know where to focus, managers can immediately spot risk in pipeline, and execs forecast with confidence. Industry leading companies like Box, Juniper Networks, Symantec, Okta, Palo Alto Networks, and Hewlett Packard Enterprise use Clari to make better decisions based on actual sales rep and prospect behavior, and to close more deals predictably. Clari is headquartered in Sunnyvale, Calif. For additional information, visit us at and follow us @clarihq.

Media Contact
Meredith Obendorfer
TRUE Communications for Clari

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Nicole Wood
TRUE Communications
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