Body-check America: Natural is the new sexy

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A new study by dating app Jaumo ( concludes that superficiality in online dating is just a prejudice.

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A new study of the dating app Jaumo ( concludes that superficiality in online dating is just a prejudice. A survey among American users shows that the majority of participants find athleticism attractive but a couple of extra kilos on the hips does not necessarily decrease your chances of finding a date.

What is it that attracts one person to another? Which body features are most important to most people? To answer these questions, dating app Jaumo carried out a survey among more than 4,400 Jaumo users from the US, who were interviewed about their preferences with regard to their own body and the ideals of their partner over a period of 4 weeks. Users could agree or disagree with the statements.

The results of the survey among the Jaumo singles show most importantly that the first impression of a fit body is not necessarily always positive. Please see the complete results here.

Jaumo users are not only active flirters, 63 per cent of the users find an athletic partner attractive, and more than half of the respondents don’t mind a couple of extra kilos on their significant other’s hips. It is noticeable that significantly fewer users, namely 42 percent, consider an athletic body sexy.

Hairy Is Not Scary

On the subject of body hair, female users are pretty much in total agreement: 76% think chest hair belongs on the male body. The male users see this somewhat differently, but nonetheless, 64 percent of respondents agree. A natural look is also preferred in the downstairs department. Sixty-three percent find a hairy pubic area perfectly acceptable, and a total of 70% of the women prefer to see hair when they look down.

The Way to Someone’s Heart Is Through Their Stomach
Vegan, vegetarian, low-carb or meat-eater - there are different kinds of diet. Therefore, it may be difficult to find a partner with the same nutritional routine. For 77 percent of Jaumo users, the same diet is a must, though.

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About Jaumo
Jaumo is a dating app founded by Jens Kammerer and Benjamin Roth in 2011. Jaumo has 20 million users in 180 countries around the world, more than 2 million of them in the USA and Canada. The dating app is available for free for iOS and Android. The driving force of the two friends from Germany is to offer an uncomplicated and user-oriented product that binds satisfied customers.

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Beatrix Weinrich
Tonka GmbH
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