Fortiva Retail Credit's Customer, Mr. Roof, Wins Residential Roofing Contractor of the Year

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Mr. Roof’s vice president of sales and operations, Robert Starr, highlights the dynamic partnership with Fortiva Retail Credit as a valuable service for the continued success and growth of the award-winning company.

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The main reason we went with Fortiva Retail Credit is because they're extremely efficient and easy to work with. They understand what we need to be successful.

Fortiva Retail Credit, the nation’s leading second look financing program, proudly announces its partnership with Roofing Contractor Magazine’s 2016 Residential Roofing Contractor of the Year, Mr. Roof. The distinguished award is given annually to contractors who demonstrate industry best practices, support their employees and excel at customer service and quality workmanship.

In an interview with Roofing Contractor Magazine, Mr. Roof’s vice president of sales and operations, Robert Starr, highlighted the dynamic partnership with Fortiva Retail Credit as an important offering for customers and the contractors who make the company’s continued growth and award-winning success possible.

“Some roofing companies treat people [with impaired credit] as pariahs,” commented Starr. “They forget that the home is the customer’s most valuable asset -- it’s their castle. We use second look financing to help customers who couldn’t necessarily get the repair without it.”

Second look financing enables businesses of all sizes to boost revenues, profits and growth by serving customers with credit scores down to 550 FICO -- which is a massive category since nearly half of the adult U.S. population has less-than-prime credit. Reaching the impaired credit segment also helps businesses maintain and increase their staffing levels, which promotes organizational stability, creates quality American jobs and generates economic activity.

Starr added, “The main reason we went with Fortiva is because they’re extremely efficient and easy to work with. While other second look financing companies force customers to fill out mountains of paperwork, Fortiva really streamlines and simplifies the process. They understand what we need to be successful by helping us save time, and ensuring that we deliver an outstanding customer experience from the first touch point to the last. Everybody wins including -- and most importantly -- our satisfied customers.”

About Fortiva Retail Credit 
Fortiva Retail Credit is a second look consumer credit program issued by Mid America Bank and Trust Company. The program leverages instant decisioning capabilities, deep underwriting and a paperless process to provide a best-in-class retail finance program for its clients. The flexible technology platform utilized provides a loan decision to consumers within seconds. Clients in a number of markets such as Home Improvement, HVAC, Furniture, Water Treatment, Electronics, and Educational Services offer the program for second look financing. Fortiva Retail Credit serves all U.S. markets including Puerto Rico and the U.S. Virgin Islands. Learn more at

About Mr. Roof
Founded in 1962 as a small family-owned business, Mr. Roof has grown into the largest residential roofer in the U.S., and has expanded its offerings to include siding, gutters, masonry, windows, insulation, and solar panel ventilation. The company is corporately owned by the Crane Renovation Group, which in addition to roofing has divisions in commercial contracting, distribution of home improvement materials, and disaster recovery. Learn more at

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Tessa Komer

Michael Mooney
Poston Communications
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