ArborScaper Tree & Landscape Launches New Website Optimized for Busy Home Owners Seeking Quality Tree Services in the Rochester NY Region

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ArborScaper Tree & Landscape is celebrating the 2017 Summer Season with a brand new web presence. The new website is optimized for each device that patrons view it on, offering a consistent and informative experience across Mobile Smartphones & Tablets, as well as Desktop & Laptop computers.

ArborScaper Tree & Landscape is pleased to announce the official launch of the newly redesigned website. An older version of the website was first launched in 2012 using technology that did not adapt to the various devices used to surf the Internet. In 2016, it became apparent to the company that an updated web presence was needed to stay current with new advances in Tablets and Smartphones. According to the Owner, the new website is Fully Responsive and optimized for viewing on any device, providing a rich experience across all platforms.

“As a Small Business Owner operating a successful Tree and Landscape Services company, I understand the need for an effective website,” said Steve Smith, owner and operator of ArborScaper Tree & Landscape. “I know for myself, just how important a good website is when it comes to finding any local product or service. When I decided it was time for a new website, I began the process by reviewing what I really needed the website to achieve.

“Simply put, I required a website that would provide accurate information on every device in a consistent manner, whether an HP laptop or an iPhone 7. I also needed the new website to be easily found in the major search engines. So, after a little research, I decided to hire Colin Chase and Chase-It Marketing to develop a new site.”

A fully-responsive website uses technology and programming code that first determines the device being used by each visitor viewing the website. The fully-responsive website then optimizes each individual webpage on-the-fly, and technically on the client’s side, according to the specific device viewing the content.

Colin Chase is a Marketing Consultant who has worked throughout Western New York and several other States over the past 20 years. Chase was hired by ArborScaper Tree & Landscape to develop a new website. He opted to use WordPress for the Content Management System (CMS) on the back-end, with a Fully Responsive front-end allowing the website to properly “respond” to each of the different devices that may be used to view its content. According to Chase, getting a good ranking within the major Search Engines for specific targeted search phrases, known as Keywords, requires that a website be fully responsive.

“When Steve asked for my opinion regarding the design of a new website for a small business, I immediately said that I would suggest WordPress on the backend, with a Fully Responsive Theme on the front-end for displaying the site properly on all devices,” said Colin Chase, Marketing Consultant and lead Web Developer for the project. “Steve wanted three things: first for his new website to look good, secondly for the new site to be easy to update with new content, and thirdly for the new website to be well-listed in Google over the long-term. WordPress can support all three objectives with the right Web Developer.

“Additionally, the backend interface of WordPress is very user-friendly for non-technical people, so long as it is properly set up and managed. In short, ArborScaper could provide a robust user experience for each potential customer regardless of the device being used to view their new website.”

With twenty-two years of experience in the Tree Services industry, Steve Smith and his team at ArborScaper Tree & Landscape are among the most experienced tree professionals in the Rochester and Monroe County region. For many years, the company has recognized the importance of an effective website as part of their overall marketing strategy.

“Leveraging the power of the Internet has been a great asset to ArborScaper Tree & Landscape over the years, and I know it will continue to provide quality leads for our affordable tree services,” concluded Smith. “ArborScaper Tree & Landscape provides full tree removal and stump grinding, as well as corrective pruning and landscaping services. I hope that the new website assists local residents in finding trustworthy tree services in the Monroe County region.”

For more information about ArborScaper Tree & Landscape, please visit their new website at You may also view the ArborScaper Tree & Landscape Facebook Page at

About ArborScaper Tree & Landscape
ArborScaper Tree & Landscape is an independently owned tree services and landscape company, consisting of highly skilled professional arborists and landscapers with over 22 years of experience serving Rochester and Monroe County as well as many of the surrounding regions. More information about ArborScaper can be found on their website at

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Colin Chase
Chase-It Marketing
+1 585-939-4838
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