Identification Systems Group (ISG) Launches Redesigned Website

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The new ISG website offers updated market, solution and resource content as well as an independent product section, improved dealer search functions, better site SEO, and more.

“The new ISG website better represents what we offer our customers,” says Tom Stiles, the ISG’s Executive Director.

Identification Systems Group (ISG), the nationwide network of local identification system integrators, is pleased to announce the launch of its newly redesigned website with a more modern look, and more mobile friendly features.

The custom CMS and initial framework for the site were created by the previous ISG website host Ecreativeworks out of Plymouth, MN, with additional graphics and content work provided by SMC Freelance, located in Mauldin, SC. Together, working hand-in-hand with Mr. Tom Stiles, the Executive Director of the Identification Systems Group, they were able to produce a more colorful, vibrant and easily navigable website.

The previous ISG website had served its purpose well, but was ready for a facelift, though the content had been steadily improved over the past few years. The new site was created with mobile users in mind, which has clearly become a common way for industry professionals to quickly search for solutions, find websites and make initial contact.

“The new ISG website better represents what we offer our customers as a nationwide partnership of identification systems dealers,” says Mr. Stiles. “It took some direct collaboration over several weeks with both designers and developers to make the improvements we wanted to see over the previous site. We are satisfied with the results of our efforts and hope to acquire a sizable increase in overall website traffic and new contact conversions in the coming months.”

The ISG’s clear goal behind the site update is to drive more traffic to the new site through regular email marketing, targeted end-user webinars, specific Google AdWords campaigns, press releases and industry articles that enhance the ISG’s branding online, provide site visitors with useful information on the solutions they need, and encourage them to contact the ISG or its network of member dealers for price quotes and product availability.

About the ISG
The Identification Systems Group (ISG) is a nationwide network of local identification card system integrators, providing high quality, cost-effective solutions backed by the local support and strength of its Professional Services Certification program. Each company works together to provide seamless nationwide support in the USA and Canada. Visit the new website at

About Ecreativeworks
Ecreativeworks is a full service provider of website design and development services, Offerings include integrated web design along with a number of custom web applications and industrial internet marketing services. With offices in Minnesota and in Southern California, the company works with a variety of industrial B2B and B2C clients from all across the nation. Ecreativeworks and their sister company, Ecreative Internet Marketing, can provide the creative and strategic services and resources to ensure the online success of the companies they partner with. See more at

About SMC Freelance
SMC Freelance offers everything from individual pieces to comprehensive campaign management for graphic design, websites, SEO, collateral, video, events and other marketing projects for small businesses, non-profits and startups. They provide hands-on, personal assistance from concept to completion, with step-by-step planning, task reporting, and everything else an organization needs in between – at a value that is small budget friendly. Learn more at

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Tom Stiles
Identification Systems Group - ISG
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