Liquidus Adds Financial Leader, Laura Reardon, to Executive Team

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New VP of Finance is tasked with building efficiencies and margin growth.

Laura Reardon

Liquidus VP of Finance, Laura Reardon

It’s exciting to be able to join a successful team and make an impact on the integration and growth plans of this promising business.

Chicago-based digital marketing solutions provider, Liquidus Marketing, has hired Laura Reardon as Vice President of Finance. Reardon joins Liquidus from Publicis Media, where she was VP Finance for Publicis’ programmatic and data division, VivaKi. As a financial executive with over 13 years of experience, Reardon has been successful at helping to bring process discipline and efficiencies to financial organizations.

Reardon is a graduate of the University of Notre Dame and completed her Master’s in Accountancy at the University of Virginia before taking roles at Ernst & Young and Citadel. She joins an experienced management team that has recently completed its first acquisition. “It’s exciting to be able to join a successful team and make an impact on the integration and growth plans of this promising business.”

Since its inception in 2001, Liquidus has grown exponentially year over year. In 2012, Liquidus added programmatic media to its product portfolio which initiated the vertical trajectory in annual revenue. In 2015, Inc. Magazine named Liquidus to its annual 500|5000 list that recognizes the fastest-growing privately-owned companies in the US. Liquidus boasted a 3-year growth rate of 74%. In 2016, Liquidus ranked on Deloitte’s Fast Technology 500 list that honors the fastest-growing public and private technology companies in North America. At the end of 2016, Liquidus acquired Cofactor from TEGNA opening the doors for tremendous growth in 2017.

About Liquidus Marketing: With over 15 years experience in digital marketing and technology, Liquidus provides advertisers with cutting-edge products and cost-effective solutions to drive sales across a plethora of verticals. Liquidus’ display advertising platform combines programmatic media and its proprietary ad technology, Bannerlink, with a team of seasoned digital media buyers that have access to the most cost-effective means to reach in-market consumers.

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Melissa Maxwold
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