Loyale Healthcare Hires Sales & Service Executive Shirley Straka

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Industry veteran to help lead growing firm’s patient financial engagement and patient loyalty initiatives with new and existing clients

Turning Patient Responsibility into Lasting Loyalty

Loyale’s mission is to make providers more successful by delivering better patient financial experiences

Loyale Healthcare today announced the addition of 30+-year healthcare industry veteran Shirley Straka as Enterprise Account Manager. Ms. Straka will be responsible for supporting key relationships with Loyale enterprise clients engaged in implementing Loyale’s innovative Revenue Cycle Management Solution, Patient Financial Manager™.

Ms. Straka’s industry credentials include senior sales and support roles at Zirmed, Athena Health and McKesson. She specializes in consultative account management, working with clients to achieve strategic objectives for growth and operational improvement.

“Loyale’s mission is to make providers more successful by delivering better patient financial experiences”, stated Frank Massi, Loyale Chief Revenue Officer. “Shirley’s expertise in revenue cycle and account management makes her the perfect partner for clients who are determined to succeed in the consumer-driven healthcare market. We’re delighted to have her on the Loyale team.”

“I’ve been privileged to contribute to the growth of a number of great companies” stated Ms. Straka. “Loyale has an innovative solution to a big problem for healthcare providers and their patients. I’m ecstatic about the opportunity to work with Loyale clients to improve revenues and build patient loyalty.”

Ms. Straka will work with Loyale Healthcare clients and healthcare industry executives across the U.S. from her offices in Wisconsin.

About Loyale

By empowering healthcare providers to treat a patient’s payment experience with the same level of care they devote to the patient’s clinical experience, Loyale Healthcare Turns Patient Responsibility into Lasting Loyalty. Based in Lafayette, California, Loyale serves healthcare providers across the U.S.

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Michael Morrison, CMO
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