Magna Entertainment Invests In Rock Icon Label Loud & Proud Records To Further Foster Artist Development

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Magna Entertainment invests in Loud & Proud Records, label home to rock icons Lynyrd Skynyrd, Blues Traveler, the Winery Dogs and more. The funding will support ongoing artist development, building on the 25-year track record of industry veteran Tom Lipsky.

Magna Entertainment ( has entered into a strategic investment with independent record label Loud & Proud Records, continuing its significant multi-year investment cycle with a focus on intellectual property opportunities across the music, premium video and other content-based industries.

Led by industry veteran Tom Lipsky, Loud & Proud Records will utilize Magna’s support to further foster independent artist development. With a community of artists that includes Lynyrd Skynyrd, Blues Traveler and The Winery Dogs, as well as global distribution from ADA, the independent distribution and services arm of Warner Music Group, Loud & Proud specializes in partnering with established artists with a definable fan base. Lipsky’s 25-year proven track record of successes includes his role as founder of CMC International Records, CEO of Sanctuary Records Group North America and a successful JV with Roadrunner Records. In addition to being the label partner with Lynyrd Skynyrd for every new album release by the band over the past twenty years, he has released new music from other legendary artists such as Iron Maiden, Robert Plant, Rush, KISS and The Allman Brothers Band.

An alliance with Magna Entertainment was a natural choice for Lipsky. “Our partnerships with artists are true and transparent, so we’d naturally be looking for these same values from an investment firm. Finding a balance between being a savvy investor as well as artist-friendly is no simple task, but the Magna team treads those waters with ease,” said Lipsky.

This investment from Magna is the beginning of a financial alliance that will support Loud & Proud Records’ ambitious expansion plan over the next several years. “We saw an opportunity to work with a great team, build a wonderful relationship with Loud & Proud and design a financial structure that gives Tom the freedom to do what he does best. We’re thrilled to be a part of the label’s growth,” said Andrew Kotliar, portfolio manager of Magna Entertainment.

Since 2013, Magna Entertainment has led structured investments in various media and content projects including the film “Bleed For This” (executive produced by Martin Scorsese) and PledgeMusic, the leading direct-to-fan e-commerce platform. Founded by Joshua Sason in 2009, an ex-musician with a penchant for straddling the business and creative worlds, Magna is a diversified investment manager with approximately $300M invested across public and private markets since inception.

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