Barcelona to Host LocWorld – Conference to Explore Continuous Delivery

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LocWorld34 Barcelona brings together delegates who are responsible for communicating across the boundaries of language and culture in the global marketplace. More than 600 executives from 45 countries are expected to attend.

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Swedish journalist, author and digital futurist Andreas Ekström will deliver the keynote – “The Big Five and the Digital Revolution.”

More than 600 global business executives from 45 countries are expected to attend this summer’s LocWorld conference in Barcelona, June 14-16.

The conference, which features six concurrent tracks with nine topic areas, has a special focus on continuous delivery.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Electronic Arts, GetYourGuide, Google, Hewlett-Packard, IBM, Intuit, King, LinkedIn Microsoft, Shutterstock, Tableau Software, The Nielson Company Inc. and many others.

The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held at Palau de Congressos de Catalunya Barcelona.

“We’re excited about returning to Barcelona,” says Donna Parrish, publisher of the magazine MultiLingual and co-organizer of LocWorld. “We’ve held LocWorld here on two other occasions and Barcelona has proved to be a marvelous host city. Registrations are very strong and it promises to be an outstanding event.”

Swedish journalist, author and digital futurist Andreas Ekström will deliver the keynote – “The Big Five and the Digital Revolution.” Ekström wrote a bestselling book about Google and has since been a leading commentator on all things digital around the world. His biggest international audience arrived through his TED talks, which have reached over a million viewers to date and he recently won the breakthrough speaker of the year award in his native Sweden.

The preconference day will include round tables on sales and marketing, life sciences business and game localization. There will also be an initiative on developing talent, hacking localization thinking into startups, project management and several more sessions.

“We have eleven preconference events that are great for experienced professionals who want to hone their skills and broaden their knowledge,” says Ulrich Henes, conference co-organizer and president of The Localization Institute. “They represent opportunities to engage in discussion and in-depth problem solving.”

Attendees may choose from nine topic areas during the main conference program: Advanced Localization Management, Community, Content Management, Core Competencies, Global Business, Inside Track, TAUS, Technical and Unconference.

Some highlighted presentations include:

  • Continuous Delivery for Localizing Marketing Content
  • A Delicious Tale of Localization: How L10n Helped Turn Candy Crush Saga into a Global Phenomenon
  • Data Marketplace Opens the Gates to Neural MT
  • Marketing Content at the Speed of Agile — Game Changing Times for Global Brands
  • Continuous Delivery and Continuous Supply of Trained Personnel for Audiovisual Localization

A new Process Innovation Challenge is being introduced with one session each day. Shortlisted process innovators will pitch their innovative process ideas to a panel and the audience and the panel will vote for their favorite. The top two will go through to the final round on day two, to be named as the LocWorld Process Innovator for Europe 2017.

This conference also presents an opportunity for executives and managers to review the best products and services in the exhibit hall.

LocWorld34 Barcelona sponsors include: SDL, Smartling, SeproTec, Janus, Lionbridge, Moravia and Welocalize.

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Kevin Watson

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