Reports of More Men Turning to Facial Rejuvenation to Keep their “Edge” Underlines the Reasons for the Increasing Popularity of Procedures, says Beverly Hill Physicians

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The Los Angeles-based medical group comments on a recent article that men in business are increasingly turning to injectables and facelifts to fight ageism, much like their female colleagues.

Both surgical facelifts and injectable-based treatments are among the most popular procedures for male patients.

The report corresponds with the increasing number of men [BHP is] seeing in their offices who are seeking out solutions that they believe will help them to stay relevant.

A May 20 article on CNBC discusses how more men are dealing with what they see as threats to their careers posed by ageism through obtaining facial procedures, most commonly injectable-based procedures such as Botox and Juvederm. Beverly Hills Physicians, a Los Angeles based health and beauty medical group, notes that the report corresponds with the increasing number of men they are seeing in their offices who are seeking out solutions that they believe will help them to stay relevant in their professional and their business lives. The firm also adds that, while such factors as the tendency to delay retirement as healthcare advances and patients’ financial needs increase, the declining stigma associated with cosmetic procedures of all types has also very definitely been a factor in their increased business.

The CNBC article gives the example of 54 year-old David, a New York investment professional, who felt that his customers preferred someone who appeared to be younger and more in-step with the latest trends, as opposed to a “wise old man” figure. Beverly Hills Physicians notes that, particularly in a highly youth-obsessed culture, and especially for both men and women in appearance conscious-Los Angeles, being perceived as somewhat younger really can make a positive difference in a great many fields. The company adds, however, that while many people still assume that people who obtain cosmetic procedures are primarily performers of one sort or another, that’s hardly the case. The clinic notes that while some of their customers do, in fact, work in the entertainment business, both behind and in front of the camera, they also come from fields as diverse as the law, government, medicine, finance, and pretty much any other area most people can think of.

Beverly Hills Physicians point out, however, that it’s not just ongoing the desire for procedures that many patients are feeling that explains the increase. They say that the rise in male procedures, from injectables to facelifts and rhinoplasty in recent years as the article states, is also largely driven by the increasing social acceptance of plastic surgeries for people of all ages and genders. While these procedures for men might have once seemed to be violating some kind of masculine taboo, the clinic says that this is simply no longer the case. BHP says that men of all ages increasingly simply view cosmetic procedures and plastic surgery as one more weapon in their professional and personal arsenal.

Interested readers who would like to look into services available from BHP are welcome to visit the medical group’s web site at Readers can also call 800-788-1416.

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