MassPrinting Appoints Barry Crawford to Lead Operations & IT, Ken Rosenbusch to Lead Technical Development

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Senior Hires are Latest MassPrinting Investments in Technology Innovation.

“As key, strategic additions to our already excellent team, Barry and Ken will enable us to bring technology innovations to market that will transform how our clients manage their data and customer communications.” --Andy Pallotta, President, MassPrinting

MassPrinting, Inc. announced today that it has hired Barry Crawford as Vice President of Operations and Technology and Ken Rosenbusch as Lead Developer to respond to a growing market demand for innovative document output solutions.

With more and more clients seeking better and more cost effective options to manage document output and client communications, MassPrinting continues to evolve its business to meet these demands. Integrating print and electronic output has become a necessity due to changing customer preferences and cost savings initiatives that accompany paperless communications. With these market shifts in mind, MassPrinting has invested even more into its technology innovation by hiring Crawford and Rosenbusch to drive its product and service development.

“Barry and Ken have extensive experience handling complex client data and workflows,” said Andy Pallotta, President of MassPrinting. “As key, strategic additions to our already excellent team, they will enable us to bring technology innovations to market that will transform how our clients manage their data and customer communications.”

“Using state-of-the-art composition, data reengineering software, and web delivery applications, Ken and I will help MassPrinting deliver new web-based information management tools to transform our client experience – and our market,” said Barry Crawford, Vice President of Operations and Technology, MassPrinting. “This is going to be an exciting year for MassPrinting and I’m glad to be a part of a company driving document output innovation.”

The duo recently completed a project that integrates MassPrinting’s production process with client application programming interfaces (APIs) to securely retrieve and process print and electronic documents. This technology solution facilitates production needs, as well as MassPrinting’s unique data analytics package.

Crawford has 30 years of experience managing high-volume document production facilities and delivering innovative solutions to the insurance and financial services industry. Formerly a strategy consultant for MassPrinting and Vice President of Product Development at PFPC, INC., Barry’s immediate focus will be to position the operations and technology teams for sustained and aggressive growth.

Rosenbusch has 30 years of experience transforming how clients experience and deliver their client communications. A nationally recognized leader in the document output industry, Ken brings vast experience to a fast growing company. He recently held senior technical support and developer positions at Solimar Systems, Inc., Xpress Data, Inc., and Anacomp, Inc.

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About MassPrinting Inc.
MassPrinting has over twenty years of experience providing document output solutions to meet customer needs. Our vast experience working with insurance carriers has enabled us to know their specific challenges so we can deliver simple solutions through innovative technology.

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Kevin York
Kevin York Communications for MassPrinting
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