Serenova Demonstrates WebRTC-enabled Contact Center at Twilio Signal 2017

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CxEngage’s API-first architecture empowers organizations to put their entire customer engagement center in the cloud

Twilio and Serenova are disrupting the call center industry with a combination of architecture and connectivity that simply can’t be matched for global scalability and resiliency.

Serenova, the most globally scalable contact center-as-a-service (CCaaS) provider, is participating as a sponsor of SIGNAL, the developer conference from Twilio. Running May 24th-May 25th in San Francisco, SIGNAL brings together more than 2,500 of the best and brightest to focus on the future of communications technology and offers two days of developer skillcraft and advanced Twilio training. Serenova will be on-hand to showcase how its leading CCaaS solution, CxEngage, utilizes Twilio’s WebRTC technology to power the contact center from the cloud.

Built on Amazon Web Services (AWS), CxEngage’s open API framework offers organizations with unmatched flexibility for its contact center infrastructure and opens the door to integrating with next-generation service providers like Twilio. By utilizing Twilio, Serenova customers can easily make and take calls directly through their web browser, which reduces costs and improves the agent experience and productivity. Eliminating old, on-premises hardware means organizations no longer must worry about the technology and can simply deliver a great customer experience on the customer’s channel of choice - voice, SMS, chat, email or social media.

“WebRTC has become a vital building block for modernizing the contact center,” said Baker Johnson, SVP of Marketing for Serenova. “Twilio and Serenova are disrupting the call center industry with a combination of architecture and connectivity that simply can’t be matched for global scalability and resiliency. With WebRTC-powered by Twilio and CxEngage running on AWS, the customer engagement center can migrate completely to the cloud without sacrificing the security and reliability their customers depend on.”

CxEngage is the always-on, highly secure, true multi-tenant, and instantly scalable CCaaS platform designed to enable exceptional customer experiences anywhere, anytime. It’s API framework uses REST architecture to support both out-of-the-box and custom integrations with current third-party applications. This means that Serenova customers maintain flexibility and leverage to negotiate and accommodate carriers and technologies that may be needed to scale their business in the future – without having to anticipate them today. RESTful APIs offer unmatched flexibility, composability, and integration quality.

Twilio presents SIGNAL - the flagship developer conference for communications. SIGNAL 2017 gathers together the greatest technical and creative minds in the business to build the future of communications. From sessions on integrating the Twilio product stack and ecosystem into applications, to flying drones via real-time chat, SIGNAL 2017 brings the best and brightest developers together under one roof for two days on the beautiful San Francisco waterfront.

About Serenova
Serenova simplifies every aspect of the customer experience, from front office to back, to make life easier for you, your customers and your employees. The world’s most passionate, customer-focused brands achieve brighter interactions, deeper insights, and more meaningful outcomes with Serenova’s always-on, highly secure, true multi-tenant and instantly scalable Contact Center as a Service (CCaaS) platform, CxEngage. Headquartered in Austin, Texas, Serenova has operations in California, Canada, the United Kingdom and Australia. Learn more at For live updates, follow @SerenovaShine.

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Erin Hanley
Serenova, LLC
+1 5123542814
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