EQ Works Renews Partnership with Leading Canadian University

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Rapidly-expanding leader in location-based data solutions to continue delivering unprecedented student-acquisition results.

EQ Works (http://www.eqworks.com), North America’s leader in mobile location-based data, today announced that it has signed a three-year contract renewal with one of Canada’s leading institutions.

EQ began working with the university in 2015 and was awarded the extension after a thorough review of the initial campaign results against industry competitors.

The original student-acquisition partnership resulted in a digital campaign that delivered results more than 1,000% more effective than the school was expecting.

The campaign went on to receive recognition by the Canadian Association of Marketing Professionals in 2016.

By combining first-party data with a EQ’s mobile location data and optimization algorithm, the university’s campaigns have been executed and optimized in a brand-safe fashion.

With its quickly-growing portfolio of clients, EQ will continue to develop industry-leading multifaceted, cutting-edge student acquisition campaigns for the school.

“I’m thrilled that we are able to continue this partnership, especially when when location-based data targeting has become so impactful to a campaign’s performance,” said EQ Works CEO, Geoffrey Rotstein.

“Knowing who potential students are, along with where they are has been instrumental in structuring campaigns that dramatically increase student enrollment for this institution. ”

To learn more about how your institution can significantly increase enrollment, visit http://www.eqworks.com

About EQ Works

EQ Works (http://www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time mobile location technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device.

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Nesh Pillay, VP Marketing, 647-745-4224, Nesh.Pillay(at)EQWorks(dot)Com

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Nesh Pillay
EQ Works
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since: 06/2013
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