Wella's Hairdressers At Heart Announce Spring 2017 Wella Cares Finalists

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A total of $17,000 will be awarded to 3 winners across North America.


Wella’s Hairdressers at Heart is proud to announce the top five finalists of the Wella Cares Contest. Of the top five finalists, three will advance to win the Grand Prizes of, respectively, $10,000, $5,000 and $2,000. Winners will be announced the week of May 29, 2017.

Hairdressers at Heart holds the annual Wella Cares Contest, inviting Wella stylists to share stories of the transformative projects they are leading in their neighborhoods and salon communities. The Wella Cares Contest reflects Hairdressers at Heart’s commitment to supporting salons and stylists and to help them give back to their communities, both locally and globally. The finalists shared their stories and their communities are rallying behind them, gaining awareness for their impactful causes across social media.

The Beauty Cures Project, founded by stylist and survivor Katrina Ruiz, offers specialty services and workshops designed for cancer patients, survivors, and their loved ones. Through the organization, she also arranges and delivers care baskets to oncology patients at local hospitals.

Raquel Fajardo, of Fellow Barber Parlor, provides quality haircuts and barber services to people experiencing homelessness in San Francisco’s Tenderloin district under the guise TenderCuts. She is working towards mobilizing to set up shop and serve those in need across the U.S.A.

Barbers Without Borders was co-founded by Joshua Wagner, stylist at High Five Salon, and Spanky Caudill, owner of Spanky’s Barber Shop, and includes Justin Boh, Creative Director at Hambone Collective, and project manager Katie Wagner. Their mission is to empower Cincinnati’s underserved communities by sharing their craft. The team recently mentored new barbers in Guatemala to build their skills and confidence one-on-one.

L.A. hairstylist Sascha Breuer began The Kind Cut with the intention of encouraging people to use their skills to provide simple services for those who cannot afford it. Breuer brings his skills and tools across the country, offering a free haircut and a smile to those in need.

Vance Theodour from Salon Evangelos, Chuck Morris from Charles Morris Salon, Jeffrey Lamorte and Jason Lamorte from Jeffrey Lamorte Salons (3 locations) unite their respective salons each year to host an exciting day of education for over 150 stylists, donating all proceeds to charity. They recently partnered with The Pediatric Oncology Treasure Chest Foundation which provides gifts to children and teens undergoing oncological care.

The next Wella Cares Contest will commence in March 2018. For more information and updates, please, visit http://www.hairdressersatheart.com/


About Hairdressers At Heart: Stylists are committed to being the best, perfecting their craft with every cut. Wella is here to advance the salon industry, one stylist at a time. Hairdressers At Heart is a program created to help stylists develop their talents throughout their career. Our goal is to be a vital partner to salons, empowering individual stylists and our entire industry. For more information: http://www.hairdressersatheart.com/

About Coty Inc.: Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit http://www.coty.com/.

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Allie Haen