Auour Instinct™ Strategies to be Featured on Cetera’s My Advice Architect™ Platform

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Auour Investments LLC (“Auour”, pronounced “our”) broadens the accessibility of the next generation of tactical downside protection ETF strategies to the second-largest independent financial advisor network by number of advisors.

Auour is proud to announce its position as a featured Fund Strategist on Cetera Financial Group’s new platform, My Advice Architect™ and that the Auour Instinct™ family of strategies will be offered as one of two tactical offerings. As Cetera rolls out the platform to its network of independent advisory firms, registered investment advisors utilizing the new platform can now access the next generation of downside protection investment offerings.

"We are honored that Auour's ETF-based investment strategies will be featured on Cetera’s My Advice Architect™," stated Robert Kuftinec, managing principal of Auour. “As they rollout the new and innovative platform, advisers will be able to leverage the streamlined approach to easily access the institutional quality we provide in the Auour Instinct™ strategies.”

My Advice Architect™, a key component of Cetera’s Advice Architect Ecosystem, is a technology-driven, innovative investment solutions offering that is part of the firm’s broader strategic vision of delivering an advice-centric experience for its affiliated financial advisors and financial institutions, as well as their clients.

“Auour’s tactical investment solution offers a robust approach to helping advisors meet clients’ investment objectives. We’re excited to feature them on our new platform,” stated Tim Stinson, National Sales Manager, Wealth Management, Cetera Financial Group. The Auour Regime Model (ARM™) is the foundation of the Auour Instinct™ strategies, utilizing proprietary risk detection techniques to determine the risk tolerance of the global markets and to adjust asset allocations accordingly.

About Auour Investments, LLC

Auour Investments (pronounced “our”), an SEC-registered investment advisor, is an innovator in regime-based investing and offers individuals, institutions, and financial advisors a range of investment strategies delivered through ETF-based portfolio construction techniques. Auour’s mission is to maximize Transparency, Trust, and Total Return by applying over six decades of collective experience within leading financial institutions. To learn more about Auour’s innovative approach to market risk detection, please go to

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit

*"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities, Girard Securities, and Summit Brokerage Services. All firms are members FINRA/SIPC.

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Joseph Hosler
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Auour Investments LLC
since: 08/2013
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