Shaw-Ross International Importers, LLC Launches New Website

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New Site Provides Robust Content and User-Friendly Experience with Advanced Navigation and Functionality

“Our goal was to create the wine and spirits industries best-in-class site and they (MoreVisibility) delivered, said Bruce Hunter, Shaw-Ross Managing Director.

Shaw-Ross International Importers, LLC, one of the nation's leading importers representing major suppliers from around the world, today announced the launch of its new website

Working in conjunction with Boca Raton-based MoreVisibility, one of the nation’s leading interactive marketing agencies, the new site has been designed to not only highlight the Company’s extensive and diverse product line, but also provides a user-friendly experience with advanced functionality.

“When we commissioned MoreVisibility to create the new site we started from scratch,” said Shaw-Ross Managing Director Bruce Hunter. “Our goal was to create the wine and spirits industries best-in-class site and they delivered. We appreciate the patience and understanding of our suppliers and clients while the process was underway and we’re confident they will find it was well worth the wait.”

“This was truly a labor of love for everyone on our staff who worked on this project,” said MoreVisibility Executive Vice-President, Danielle Leitch. “It’s not often that you get an opportunity to work with one of the wine and spirits industries leading companies. Our challenge was made much easier by the input and cooperation of the Shaw-Ross staff involved in the project.”

Hunter stressed that the collaborative effort was spearheaded internally by Shaw-Ross Vice Presidents Nick James and Scott Jove.

“These two industry professionals worked tirelessly with MoreVisibility to produce a world-class site and the final product is evidence of their efforts,” Hunter said. “Not only are the graphics outstanding but clients and suppliers will be very pleased with its advanced navigation and functionality.”

The B2B site offers the industry a comprehensive overview of the Company’s wine, spirits and sake brands along with its premium wine division, The Lineage Collection. Users can also get a complete look at the Company’s leadership, extensive capabilities and its wide-ranging distributor network.

About Shaw-Ross International Importers, LLC

Founded in 1968 as a wine and spirit importer representing a handful of brands, Shaw-Ross has grown into one of the nation's leading importers representing leading suppliers from around the world. Shaw-Ross continues to evolve its portfolio to keep ahead of the ever-changing wine and spirits. For additional information go to

About MoreVisibility

Founded in 1999 and based in Boca Raton, FL, MoreVisibility is one of the nation's leading interactive marketing agencies specializing in Search Engine Optimization, Search Engine Marketing, Google Analytics, Design, and Social Media. For over 16 years, MoreVisibility has helped hundreds of businesses with their online marketing needs. From 2005 to 2010, the agency was named in the Inc. 500 / Inc. 5000 list of the nations’ fastest-growing, privately-owned firms. MoreVisibility is also a Google Analytics Certified Partner, Google Analytics Premium Authorized Reseller, Google Tag Manager Certified Partner, and Microsoft Advertising Accredited Professional.

MoreVisibility boasts high client retention through a team of 45 senior professionals who deliver superior performance and measurable results. Notable clients served include: The Metropolitan Museum of Art, Memorial Healthcare System, Miami Dolphins, Direct Marketing Association (DMA), and Boise State University. MoreVisibility can be found on the web at

EDITORS NOTE: Imagery and sample requests can be made through Peter Nasca at the above address.

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Peter Nasca
Persistence PR
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