New Virtual Lab Puts Successful Marketing Practices at the Finger Tips of Upcoming Authors

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There's a new affordable way for upcoming and self-publishing business authors to market their books successfully and flexibly. Weaving Influence, a digital marketing agency, recently created a virtual course with their tested successful book marketing techniques to help upcoming authors learn more about the industry and how to market in it without the traditional high cost in order to help these learning writers share their inspiring ideas with the world.

Our suggestions are strategic and proven.

A new virtual, do-it-yourself course designed to help authors independently create and implement marketing campaigns for their new books has been launched by Weaving Influence, a leading book-marketing firm. Weaving Influence created the Book Marketing Action Guide to coincide with its fifth business anniversary.

“Selling books, especially in the business and leadership genre, is difficult. New books release every day; it’s a noisy and crowded space,” explained Weaving Influence Founder/CEO Becky Robinson.
“Creating the online influence necessary for massive book sales is an investment of both time and money most authors have no framework or strategic map.

“Weaving Influence has provided many Berrett-Koehler authors with unparalleled support in launching their books,” said Berrett-Koehler VP of Sales and Marketing Kristen Frantz, “I'm so glad that authors can now access a course to learn all the steps of the Weaving Influence process.”

“There are no magic bullets, but our Book Marketing Action Guide outlines best practices and gives you concrete suggestions to direct your effort through four important phases of book marketing,” said Robinson.

The Book Marketing Action Guide provides its participants with deep insight into all the stages of book launching process.

It will also equip participants with the tested book marketing techniques Weaving Influence has found most successful during the course of five years in the ever-growing digital book marketing industry.
Robinson serves as a virtual coach through video snippets providing expert insight in a flexible online platform for its participants to thoroughly review at their own pace.

“Our suggestions are strategic and proven,” said Weaving Influence’s Margy Kerr-Jerrett, who led the creation of the digital version of the Book Marketing Action Guide. “Our easy-to-use system includes videos, actionable and downloadable resources, and checklists for each phase.”
Six-month’s access to The Book Marketing Action Guide is $499 and is now available for purchase. Membership includes access to an exclusive community. To enroll, simply go to

About Weaving Influence
Weaving Influence, based in Lambertville, Michigan, partners with authors and thought leaders to grow their online influence and market their books. It has grown into a team of more than 30 skilled professionals, offering full-service traditional publicity services, and website development, in addition to our social media work and book launch promotion. We currently serve more than 40 clients and have launched more than 70 book since our start in 2012, with more planned for this year. While we primarily serve authors, and thought leaders, we also work with corporations, small businesses, and nonprofit organizations.

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Mike Driehorst
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