Zonin USA, Inc. Announces Expanded Portfolio Launch for its Castello del Poggio in the U.S. Market

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Success of Moscato IGT Paves Way for Line Extensions

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Castello del Poggio, five year consecutive Hot Brand Award Winner, is proud to announce the launch of its expanded product portfolio of sweet wines. The winery’s flagship wine, Moscato IGT has enjoyed great success on the U.S. market, as the #1 selling Italian Moscato in national retail chains. The wine’s success inspired the winery to introduce a broader range of wines, complete with a fresh look and taste.

In addition to the Moscato IGT, Castello del Poggio will now offer a Sweet Red, Sweet Rosé, Prosecco DOC and Sparkling Moscato. The expanded portfolio will be introduced to the market through the series of launch events to be held in 20+ cities across the U.S., with the largest experiential event in New York City on June 7th at Manhattan Penthouse on 5th and a special event at the Aspen Classic on June 16th. The launch is supported by an experiential, nationwide marketing campaign in print, digital and broadcast, the largest marketing initiative Zonin USA, Inc. has undertaken for a single brand in its portfolio.

“We are excited to continue and expand upon the success of Castello del Poggio. Our Moscato IGT has hit a sweet spot with U.S. consumers and paved the way for the introduction of new line extensions of the Hello Sweet Life brand,” says Zonin USA, Inc. Executive Vice President – General Manager, Tim Matz. “There is a definite surge of consumer interest in sweeter wines, and our new portfolio provides consumers with more options to suit their palates.”

Castello del Poggio was recently ranked in Shanken’s Impact Newsletter as one of its “Hot Brands’ for the fifth year in a row. Impact’s “Hot Brands’ recognizes the most dynamic brands from the wine, spirits and beer industries, selected on the basis of strict growth and volume criteria.

The new Castello del Poggio Hello Sweet Life range is now available nationwide and is on track to become a million case brand, supported by expansions into growing categories like sweet red and rosé.

For more information, please contact Krisna Bharvani (kbharvani(at)colangelopr(dot)com / 646.561.2246) or     
Stefan Sigurdsson (ssigurdsson(at)colangelopr(dot)com / 646.346.1753) at Colangelo & Partners.

About Castello del Poggio

Castello del Poggio bottles the Sweet Life in Italy amid a lush landscape that blooms within its own microclimate. This is where the world’s most sought after wines are produced, including its latest Sweet Collection: Moscato, Rosé, Sweet Red, Sparkling Moscato, and Prosecco. Each of the wines is the product of centuries of spensieratezza – the Italian lighthearted way of life. Because life is simple. You don’t need anything more than the sun’s warm rays, good company, and an open mind for a beautiful day to unfold. Since 1706, Castello del Poggio has been finding ways to capture and share that spirit. Learn more on http://www.castellodelpoggio.com

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Stefan Sigurdsson

Krisna Bharvani
since: 08/2012
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