FPG Acquires Drake Beil & Associates, Solidifying Its Position as World Leader in Frontline Revenue Consulting

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Combined Company to Pursue $7.7 Billion Global Paid Upgrade Market Opportunity

This union allows us to combine the best of our collective coaching and training models to become the most comprehensive, advanced revenue generation and employee engagement firm in the world.

Incremental revenue consulting firm Frontline Performance Group (FPG) today announced its acquisition of Drake Beil & Associates LLC, expanding the company’s global footprint to over 500 properties across dozens of countries. The acquisition represents a significant opportunity to advance FPG’s continued growth and strategic focus within the hospitality space.

The number of hotel rooms worldwide totals 16.3 million, sans bed and breakfasts. When modeled into the paid upgrade data from both FPG and DB&A, the opportunity within rooms alone is over $7.7 billion annually, before factoring in other areas of hotelier operations like events, F&B, or spa. 

“We admire and value the long-standing success of DB&A and the strong relationships they have cultivated within the hospitality industry,” said Geoffrey Toffetti, President and Chief Marketing Officer of Frontline Performance Group. “DB&A clients can expect the same great service they have always experienced, only now they also have access to a new suite of world-class services, technology and support from the entire FPG team.”

The timing of this acquisition coincides the recent launch of FPG’s revenue optimization application, IN-Gauge, designed to generate revenue while improving associate engagement and customer service. With real-time data from property management systems and predictive analytics, frontline agents and managers use IN-Gauge to improve employee performance and conversion rates. Hospitality executives use it to unlock hidden profits and discover the full profit potential of their property or their entire portfolio.

“This union allows us to combine the best of our collective coaching and training models to become the most comprehensive, advanced revenue generation and employee engagement firm in the world,” said Drake Beil, Founder of Drake Beil & Associates. “We are honored to be part of the team and thrilled to integrate FPG’s proven best practices along with their groundbreaking new technology, IN-Gauge, to our valued clients.”

About FPG
FPG is a global change-management partner that transforms connections at the frontline by embedding itself on-site with its clients. The company develops true frontline ambassadors through a proven system of customized consulting, ongoing training and one-on-one coaching. For nearly 25 years, FPG has generated billions in ancillary revenue for its clients in the core industries of travel, hospitality, attractions, contact centers, automotive, insurance and retail. The company trains frontline staff on how their actions and interactions can exponentially transform the customer experience, and just as importantly, FPG shows them how they can enrich their own lives. By consistently coaching the frontline team and recognizing them appropriately, FPG helps them develop a stronger belief in themselves, in the business they represent, and in the value of the products and services they offer.

About Drake Beil and Associates, LLC
Drake Beil and Associates, LLC is one of the premier “Upgrade” consulting firms in the world, serving hundreds of properties in over 30 countries. Based in Honolulu since 1980, DB&A customizes “Service Excellence Upgrade Programs” for hotels and resorts primarily within Rooms; but also for Spa, F&B, Golf and Retail revenue channels. For more information visit http://www.drakebeil.com.

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Nichole Engle

Nichole Engle
Frontline Performance Group
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