Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

WhiteWall Lab’s “Power of Print” Photo Survey Reveals Personal Photo Collections Among Most Valuable Assets
  • USA - English


News provided by

Synergy Communications, Inc.

Aug 01, 2017, 08:00 ET

Share this article

Share toX

Share this article

Share toX


While we understand the idea of sharing your life on social media is more the norm, it was encouraging to see that sharing memories with prints still has significance -- Katrin Schwarzenberg, WhiteWall

Post this

New York, NY (PRWEB) August 01, 2017 -- Photography has certainly changed over its 175-plus year existence. From darkroom to digital, many believe the “art” of photography has given way to casual snapshots where the final stage of the process ― a photographic print ― has been replaced by posting images to a variety of social media sites. WhiteWall, a German-based online photo lab and recent recipient of the annual TIPA Award for Best Photo Lab in the World, surveyed more than 800* of its US monthly newsletter subscribers to determine how photography, and the overall value of a photograph, have changed.

Survey respondents included a group of self-proclaimed professional photographers (55%) and photo enthusiasts (45%). The survey results, illustrated in an infographic, is an encouraging reality check for those who fear the art of photography is on the verge of extinction.

Among the key survey highlights:
• 79% of respondents said they took at least 1,000 photos in the past year; 52% took more than 3,000; and 26% took more than 10,000 photographs
• 54% took photos with a digital camera or mobile device and 33% used a digital camera exclusively. Only 10% said they used a mobile device exclusively to take pictures in the past 12 months.
• 77% of respondents viewed their collection of photos as one of the most valuable assets they own; 10% said it was the most valuable asset
• 92% said they made at least one photo print in the last year and 90% said they currently display their photos on a desk or wall.

“The survey definitely shows that respondents still place a high value on their photographs, especially those that have personal meaning such as family photos and special destinations,” explains Katrin Schwarzenberg, public relations manager at WhiteWall. “We were pleasantly surprised by the number of respondents who felt ‘very strongly’ about decorating their home and office with photos they’ve taken (76%) and a larger percentage who actually have at least one of their photos on display (89%). While we understand the idea of sharing your life on social media is more the norm, it was encouraging to see that sharing memories with prints still has significance.”

Don Franz, group publisher of Photofinishing News International Media Group and an expert in the photofinishing industry for more than 40 years, says the photo industry needs to focus on educating consumers about all the ways they can share and display their photos.

"With a vast majority of survey respondents taking more than 1,000 photos a year, the industry concern is no longer that people are not taking photos but that people are not using them,” Franz explains. “Based on their answers to open-ended questions, many respondents indicated they are not aware of the huge range of photo products they can order and would like guidance/advice about these possibilities.”

It is widely estimated that more than 1 trillion photos will be taken this year and consumers‘ growing propensity for travel, along with advancements in digital technology, can take at least some of the credit. WhiteWall’s survey revealed that respondents’ favorite photographic subjects included animals and wildlife (75%), friends and family (47%), and photographing all subjects of interest while traveling or on vacation (63%).**

To see the complete results of the “Power of Print” photography survey and access the survey infographic, please visit https://us.whitewall.com.

*A total of 808 consumers participated in the survey
**Respondents were permitted to select more than one answer

About WhiteWall
WhiteWall is a professional online photo lab based in Berlin, Germany. Their unique blend of custom photo processes and finishing services have provided photographers and consumers alike with gallery quality products since 2007. Best known for its photos under acrylic glass, brilliant HD Metal and aluminum prints, and hand-crafted frames, the award-winning online photo lab offers over 1,000 different product variations. As the exclusive lab for more than 40 LUMAS galleries around the world, all WhiteWall customers can be assured that their photos are given the same white-glove, professional care as those displayed in exhibitions. All products are produced in Germany, available in custom sizes and shipped worldwide in custom cut packaging for maximum protection. The showroom and retail store in New York City gives customers an opportunity to see all the WhiteWall options on display and receive professional assistance onsite before placing their online orders directly to WhiteWall.com from kiosks located in the store.

Lou Desiderio, Synergy Communications, Inc., http://www.us.whitewall.com, +1 (917) 627-0912, [email protected]

Modal title

86% said they considered creating wall art with their favorite photos. Creating a gallery wall can be fun, easy, and a great way to enjoy and share your best photos every day.
86% said they considered creating wall art with their favorite photos. Creating a gallery wall can be fun, easy, and a great way to enjoy and share your best photos every day.
A large accent print of a favorite photo can add dimension and drama to a room.
A large accent print of a favorite photo can add dimension and drama to a room.
75% said nature and wildlife were among their favorite things to photograph.
75% said nature and wildlife were among their favorite things to photograph.
63% percent enjoy taking photos on vacation and when they travel.
63% percent enjoy taking photos on vacation and when they travel.
Simple, but elegant framing, can add accentuate existing colors in a room.
Simple, but elegant framing, can add accentuate existing colors in a room.
Consumers can choose from any substrates to add interest and dimension to photos. Mounting under acrylic glass adds depth and style to almost any photo or subject.
Consumers can choose from any substrates to add interest and dimension to photos. Mounting under acrylic glass adds depth and style to almost any photo or subject.
77% of survey respondents said that their photo collections are one of their most valuable possessions.
77% of survey respondents said that their photo collections are one of their most valuable possessions.
86% said they considered creating wall art with their favorite photos. Creating a gallery wall can be fun, easy, and a great way to enjoy and share your best photos every day. A large accent print of a favorite photo can add dimension and drama to a room. 75% said nature and wildlife were among their favorite things to photograph. 63% percent enjoy taking photos on vacation and when they travel. Simple, but elegant framing, can add accentuate existing colors in a room. Consumers can choose from any substrates to add interest and dimension to photos. Mounting under acrylic glass adds depth and style to almost any photo or subject. 77% of survey respondents said that their photo collections are one of their most valuable possessions.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.