Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Digital Health Startup FareWell Announces Key Hires as it Launches its Enterprise Offering Aimed at Reversing Chronic Disease in the Workplace
  • USA - English


News provided by

FareWell

Aug 08, 2017, 06:00 ET

Share this article

Share toX

Share this article

Share toX

Digital Therapeutics to Reverse Chronic Disease
Digital Therapeutics to Reverse Chronic Disease
Vimeo
Vimeo

San Francisco, California (PRWEB) August 08, 2017 -- FareWell, a startup developing digital therapeutics to treat and reverse diabetes and heart disease, today announced two key additions to its executive team.

Penny Moore and Sachin Kelkar join an esteemed team of leaders and advisors in a San Francisco-based startup focused on reversing chronic disease in the workplace to improve the health of American workers and competitiveness of their employers.

We've known what it takes to prevent roughly 80% of all premature death, and the chronic diseases that precede it, for well over 20 years. The focus now must be on how - and FareWell is about how.

Post this

Penny Moore joins FareWell as Head of Enterprise. Penny is an accomplished growth strategist who served as Chief Growth Officer at Kurbo Health, focused on childhood obesity, and ShapeUp, which delivered social wellness programs to employers and insurance companies around the world, before being acquired by Virgin Pulse in 2016. She also held leadership roles at Kaiser Permanente, UnitedHealthcare, and Aetna. Penny received a B.S. Pharmacy degree from the University of Missouri-Kansas City and a Certified Health Insurance Executive (CHIE) accreditation from AHIP.

Sachin Kelkar joins FareWell as Head of Finance and Corporate Development. Sachin is a seasoned finance and corporate development executive, most recently serving as Senior Vice President of Strategy and Corporate Development at Practice Fusion. Sachin fostered his passion to transform healthcare as Co-founder of LifeTech Capital, an advisory firm focused on bringing innovative biotech and medtech companies to market. He holds a B.A. from UC Berkeley and an MBA from the University of Chicago Booth School of Business.

“Penny and Sachin are excellent additions to our team. They are passionate about our mission to treat and reverse chronic disease, and they have unique experiences and key relationships to help us build and accelerate growth,” said CEO and Co-founder Kevin Appelbaum. “As we lead the second wave of innovation in digital therapeutics - focusing on disease reversal - FareWell will continue to attract and add more exceptional members to the team.”

FareWell’s Vision and Visionaries

FareWell is developing digital therapeutics to become first line treatments for type II diabetes, heart disease, and other chronic conditions, displacing medications and improving quality of life for employee populations. FareWell’s leadership team also includes an advisory board of industry luminaries led by Chief Science Officer and Advisory Board Chair, Dr. David Katz.

“We’ve known what it takes to prevent roughly 80% of all premature death, and the chronic diseases that precede it, for well over 20 years. The focus now must be on how - and FareWell is about how,” said Chief Science Officer Dr. David Katz. “Treating and reversing chronic disease through digital therapeutics requires cutting-edge technical know-how and clinical support, coupled with expertise in lifestyle medicine, nutrition, behavioral science, health coaching, and culinary education.”

Employers need FareWell

  • The total cost of healthcare in the US is $3.2 trillion with treatment of chronic disease making up almost a third of that spend according to the CDC.
  • Increases in healthcare spending are not leading to a decline in chronic disease.
  • Almost half of these health care costs are paid by self-insured employers and employee contributions.
  • A 10% decrease in costs of treating preventable diseases could unlock $70 billion a year in value in addition to benefits that can’t be measured in dollars.

“We view ourselves as partners to our employer customers and work to align our incentives with their benefits strategy through value-based pricing. This means we are paid for delivering outcomes that result in measurable cost savings, not per-member-per-month or other similar types of participation fees,” said CEO and Co-founder Kevin Appelbaum. “This is game-changing for employers who want to see effective results for their employees and dependents in the short term and good health in the long term as they gain health literacy that transfers into the home and ultimately benefits entire families.”

FareWell Partners Benefit from Talent and Technology

The FareWell digital therapeutics platform leverages the latest in predictive analytics and AI technology. Participant outcomes can be predicted based on current engagement patterns, which allows coaches to adjust support at the individual level. This tech-powered medical intervention can be scaled to serve large populations through artificial intelligence and machine learning algorithms.

“FareWell’s digital tools and proprietary curriculum have proven to drive high engagement. Together with our best-in-class coaches with deep knowledge in nutrition and behavior change, participants learn skills that last a lifetime,” said Head of Health Dr. Mark Berman. “Drugs should not be the starting point. You can reverse chronic disease through better diet and lifestyle choices.”

To join the FareWell team in reversing chronic disease through the latest innovation in digital therapeutics, please visit https://farewell.io/

About FareWell™
Founded in 2015, FareWell has raised $12.5M in funding from its Co-founder & Chairman, David Perry, and other individual investors. FareWell launched its first online lifestyle intervention program in June 2016. Today, its mission to reverse chronic disease through digital therapeutics is supported by a growing team of health experts and Advisory Board Members.

Please follow FareWell
https://www.facebook.com/TeamFareWell/
https://twitter.com/Team_FareWell
https://farewell.io/blog/

Nicole Landberg, FareWell, https://farewell.io/, +1 415-887-2311, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.