RainKing’s Q2 2017 Technology Spending Trends and Pain Points Report Reveals Security and Data Management Fastest Growing Investment Areas for Businesses

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New RainKing report provides exclusive insights on the top 5 pain points and spends from various technology categories.

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Because we are speaking with the actual decision-makers, our deep research reveals trends and investments in technology and marketing first.

RainKing Solutions, a leading provider of sales and marketing intelligence, today released its “Technology and Marketing Q2 2017 Spending Trends and Pain Points” report. The report was developed by RainKing’s research arm, utilizing its deep datasets and research that covers over 64,000 companies, 1 million decision makers and 1.3 million investment signals to date.
Intelligence is becoming an increasingly important part of sales and marketing efforts and RainKing continually develops rich insights into planned spend and challenges that companies are experiencing to help sales people and marketers quickly determine the best prospects to target, what messaging they want to hear, and the best way to connect with those decision makers.
RainKing’s Q2 Technology Spending Trends and Pain Points report addresses key questions and trends that are top of mind for sales and marketers as well as those who need to stay abreast of technology and marketing changes. The report speaks to inquiries such as, “What technologies are companies planning to invest in for the coming months?” and, “What are the biggest challenges your organization is experience with regard to technology?” Key findings include the following:

  •     Pain in the Network: Year over year, the number of companies reporting difficulties within their Network is growing faster than any other tech sector, including Security. Challenges in analyzing network behavior for incident detection as well as complex network management both increased over 10% compared to Q2 2016.
  •     So spacious: In stark contrast to Network issues, companies are reporting issues within the Storage category far less often than they did a year ago. Cloud storage is easy to obtain (which most likely explains the drop in 16% of businesses experiencing difficulties here). However not all companies have migrated to the cloud and are still dealing with challenges in this area.
  •     Safe and secure: These days, the name of the game is cybersecurity. Spending was up across each of the Top 5 Security Spends since last year, particularly cloud-based security solutions as more and more businesses move data to the cloud, as well as threat and vulnerability management due to businesses taking an offensive stance against potential hacks and breaches.
  •     Data Centers aren’t dead: 20% of respondents indicated their businesses plan to spend tech budget dollars on building or expanding data centers. The cloud may be hugely popular, but many companies are taking on a hybrid model which includes utilizing cloud and physical data centers.
  •     Bubonic bad data (or “The new plague”): Bad data is expensive, sucking up valuable time and resources. Over the past year, the number of Marketers plagued by bad data has hovered around 50%. However, that number shot up to 57% in Q2, indicating the issue of inaccurate data is only spreading.
  •     Not all legacies are good: As businesses begin to upgrade or replace different systems, there is still a need to integrate with the legacy systems currently in place which can be expensive. With rapid innovation, the increased threat of security breaches, and new compliance regulations, maintaining legacy technology has become increasingly problematic and has spread to even more businesses—increasing by 7% year over year.
  •     Hackers don’t discriminate: While Q1 was all about the cloud, the most common thread throughout the top pain points and spending across each tech category was that of security as hackers have left no industry or business feeling safe.

“This report demonstrates the power of our research,” said Jenny Kitchen, Chief Content Officer at RainKing. Kitchen continued, “Because we are speaking with the actual decision-makers, our deep research reveals trends and investments in technology and marketing first. This intelligence is transforming sales and marketing efforts.”

Download RainKing’s Q2 Technology Spending Trends and Pain Points Report for free.

About RainKing
Founded in 2007, RainKing delivers technology sales intelligence on over 1 million decision makers and over 64,000 companies globally. RainKing's customizable platform enables customers to quickly identify and rank likely buyers and ensures they are targeting the most relevant decision makers at every company. Additionally, RainKing's researchers employ a multi-faceted approach to surface actionable technology investment signals, including timely insight on a company's technology-related pain points, spending initiatives, and contract opportunities, for thousands of companies each day. By delivering quality sales intelligence and best-in-class service, RainKing empowers sales and marketing teams to be more targeted, productive, and successful. RainKing's solution is offered through a SaaS based application that integrates seamlessly with leading CRM and marketing automation platforms. For more information, visit http://www.rainkingonline.com.

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Melissa Macatuno
since: 01/2012
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