Cynopsis Announces a Live Online Event Focused on How to Connect & Engage with Gen Z

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It takes place on Tuesday, September 26 from 1:30 to 3:00 p.m. EST

Cynopsis Gen Z

Cynopsis will host a September 26 live online event, How to Connect and Engage with Gen Z, offering new information, research and case studies on the most effective ways to appeal to these young but savvy decision-makers.

Lynn Leahey, Editorial Director for Cynopsis, will host the September 26 session along with the following speakers: Ronjan Skidar, VP, Media Analytics for Nielsen, Cristina M. Lucero, Director of Research & Insights for AwesomenessTV, Darren Ross, President for Fluent, and Frank Simonetti, CEO & Co-Founder for Sweety High. There will also be a Gen Z college student on our panel to offer candid answers to questions about the demo.

The session will allow for real time Q&As to ensure specific questions are answered. During the interactive event, attendees will learn:

  • Marketing tactics that encourage conversation around TV shows and brands
  • How to employ the apps and social platforms most popular with Gen Z – like YouTube, Facebook, Instagram and Snapchat
  • How next-gen tech like Chatbots and VR can engage Gen Z viewers
  • Best practices in an evolving influencer environment, including the right social marketing mix for a generation averse to long-form blog content

Register your team today for the Cynopsis live online event, “How to Connect and Engage with Gen Z.”

All attendees will receive full access to speaker presentations for 1 year. Tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.

About Cynopsis Media:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports; weekly eSports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at

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Jenn Ocampo
Cynopsis Media
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