COBS Bread Hires 6S Marketing as Digital Agency of Record

Share Article

The boutique agency will provide strategy on both consumer marketing and franchise recruitment for Canada’s largest bakery brand.

The 6S and Drive account teams for COBS with the client

6S Marketing has been named strategic digital agency partner for COBS Bread in North America.

The firm was awarded the work following a competitive digital agency review, as COBS Bread was looking for a strategic partner to help continue its growth and momentum. 6S will lead all digital marketing and advertising for COBS, including brand, creative, and media, as well as growing the brand’s social channels to highlight the company as a prominent Canadian brand.

6S will plan and execute initiatives across Google, Facebook, Instagram, YouTube, and LinkedIn to reach the brand’s consumers and deliver the right message to the right consumer at the right time. 6S Marketing’s sister agency, Drive Digital, was awarded the contract to launch COBS Bread’s new website. “We look forward to the partnership with 6S and Drive to enhance our strategic capabilities and deliver a more personalized customer experience to drive the growth of the brand,” said Brad Bissonnette, VP of Marketing & Franchise Recruitment for COBS Bread.

As COBS Bread continues its expansion across the country, they were seeking to partner with a strategic agency that can support its growing digital efforts. Lauren Pybus, VP Business Development at 6S Marketing, said, “We are thrilled that our companies will be collaborating to deliver a strategic digital approach focused on results that will help improve the growth of the COBS brand. Our teams share the same passion, grit, and dedication, and we are all very excited about our partnership with COBS.”

About 6S Marketing

6S Marketing is a leading digital agency in New York, Vancouver, and Toronto that transforms businesses for the digital age. For over 17 years, the ROI-driven direct response firm has helped clients revolutionize their businesses online. 6S focuses on emergent tactics such as marketing automation, social media and content strategy, online media buying, programmatic advertising, and multi-lingual campaigns. They execute sophisticated digital strategies for clients such as Mountain Equipment Co-op, Cirque du Soleil, Urban Barn, and Bulletproof Coffee. For more information, visit:

About COBS Bread

At every one of COBS Bread’s 97 locations across Canada, hand crafted bread and the freshest treats are baked every day. Offering traditional sandwich breads, artisanal loaves, and smart indulgences, COBS Bread focuses on helping you bring high quality, healthy, and delicious baked goods into your home. At the end of the day, all leftover product is donated to local charities. COBS Bread is part of Bakers Delight Holdings Ltd, established in 1980 and operating as Bakers Delight in Australia and New Zealand, and COBS Bread in Canada and the United States. Together, they have grown to become the world’s most successful bakery franchise with more than 700 bakery locations worldwide with plans to grow to 250 locations in Canada in the next five years. For more information, visit:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Vickie Hsieh
6S Marketing
+1 (888) 642-6765
Email >

Brad Bissonnette
COBS Bread
(604) 802-2683
Email >
since: 03/2008
Follow >
6S Marketing
since: 01/2008
Like >
6S Marketing

Follow us on
Visit website