HARWICH, MA (PRWEB) August 25, 2017
WinGreen Marketing Systems, Inc., a provider of content marketing, lead generation, and account based marketing services for B2B technology companies, announced that it has launched a new channel advisory service practice. Services include channel strategy, program and organization development, go-to-market support, partner recruiting and planning, and comprehensive channel marketing support that leverages WinGreen’s full-service marketing functions. The channel advisory service practice is led by Denise N. Montgomery, a 20-year veteran of channels and alliances at top enterprise software companies, including Oracle and SAP, where she managed global relationships with Accenture, Microsoft, NTT DATA and many others. The full set of channel advisory services is available immediately.
The transformation of information technology (IT) over the past few years has led to a need for technology providers to rethink and reshape their sales strategies, go-to-market plans, and marketing organizations. For example, one leading research firm forecasts that marketing organizations will spend more on technology than IT organizations will, possibly as early as 2017. Vendors of technology products and services need to adapt their sales strategies to account for evolving buyer behavior and shifting buyer responsibilities. Central to this adaptation is the channel strategy and all its supporting training, support, marketing assets, and organization. WinGreen’s channel advisory services support the complete continuum of channel management, from market and partner research, through licensing and partner agreements, to complete support of the channel with compelling marketing materials and lead generation support. From à la carte services to fully outsourced channel management, WinGreen custom-designs the perfect channel support program for any firm’s needs.
“I’m delighted to take on the challenge of building WinGreen’s new channel advisory practice,” said Denise Montgomery, vice president, channel advisory services at WinGreen Marketing Systems. “There is a perfect storm of IT transformation, channel management transformation, and marketing transformation going on, and WinGreen has pulled it all together into a high-value set of services for the technology sector.”
About WinGreen Marketing Systems, Inc.
WinGreen Marketing Systems, Inc. is a marketing agency that provides content marketing, account based marketing, channel advisory services, and lead generation services to technology companies throughout the USA. Services are available as fully outsourced functions or as à la carte and project services.
Founded in 2009, WinGreen Marketing Systems is headquartered in Marco Island, FL, with an office on Cape Cod, MA, and is a business partner of Salesforce.com, Pardot, Ringlead, Predictive Response, and Microsoft, and a member of the Google AdWords Partner Program.
Visit http://www.wingreenmarketing.com for more information.