Casillero del Diablo Renews Hell's Kitchen Sponsorship with Season 17

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Casillero del Diablo wines and U.S. importer Excelsior Wines renew their support for Season 17 of Hell's Kitchen, network TV's #1 reality cooking show, returning to FOX 8/7c Friday, September 29.

Casillero del Diablo Reserva Cabernet Sauvignon

Following the success of its partnership with Hell’s Kitchen Seasons 15 and 16, Casillero del Diablo (Spanish for “Devil’s Cellar”) and U.S. importer Excelsior Wines have renewed their support for Season 17 of television’s #1 reality cooking show, which returns to FOX 8/7c on Friday, September 29. Casillero del Diablo, the #1 premium-priced wine brand in the Chilean category in the U.S. and worldwide, is a perfect match for the fiery personalities of Hell’s Kitchen’s chefs and the heated drama that unfolds during the competition.

Made by Concha y Toro, Chile’s leading wine producer, Casillero del Diablo wines, notably the Reserva Cabernet Sauvignon, constitute the most widely distributed wines in the world, and are currently available in over 135 countries. A consistent “Best Buy” per America’s foremost consumer wine publications, Casillero del Diablo is a Drinks International 2015 World’s Most Admired Wine Brand, while parent winery Concha y Toro was named 2016 Winery of the Year for a record 22nd year in succession by Wine & Spirits magazine.

Viewers at home will be able to “participate” in Hell’s Kitchen via social media, with access to chef bios, recipes and wine pairings throughout the season. Live Tweets and weekly giveaways will help bring the action featured in each episode into the viewer’s kitchen.

In addition, Casillero del Diablo will sponsor a national Sweepstakes with the opportunity to win a round-trip airfare for two to Las Vegas, an overnight hotel stay and $400 gift certificate covering dinner for two at the Yardbird Southern Table & Bar at The Venetian Palazzo Resort & Casino plus, depending on availability, the option to meet Hell’s Kitchen Season 16 winner Chef Kimberly-Ann Ryan. The Sweepstakes will run from the September 29 premiere through the season finale in January 2018. Fans can enter online at

Hell’s Kitchen is produced for FOX by ITV Entertainment.

About Casillero del Diablo:
Casillero del Diablo premium wines from Chile are welcome guests on wine lists and tables at restaurants and homes around the world. The Casillero del Diablo story dates back to the late 1800s, when Don Melchor de Concha y Toro, a leading Chilean statesman, discovered that a cache of his finest wines had been pilfered from his cellar. To discourage further theft, the enterprising Don spread a rumor that his cellars were haunted by the devil and a legend was born: Casillero del Diablo: Wines from the Devil’s Cellar. Apocryphal or not, Casillero del Diablo wines are as sought after today as they were then. Follow Casillero del Diablo at and on Facebook and Twitter @DiabloWine.

About Hell’s Kitchen:
Season 17 of HELL’S KITCHEN will welcome a new batch of 18 ambitious chefs who will brave Chef Gordon Ramsay and his fiery command of the kitchen as he puts them through an intense culinary academy. Throughout the season, the competitors will face a series of Ramsay’s grueling challenges to prove they possess the right combination of ingredients to win a life-changing grand prize. As the competition progresses, the number of contestants will be whittled down until only two chefs are left to compete for the ultimate prize, a Head Chef position at a premier restaurant, and fulfill their dreams of working in the culinary industry as the winner of HELL’S KITCHEN. HELL’S KITCHEN is produced by ITV Entertainment in association with A. Smith & Co. Productions, Inc. Arthur Smith, Kent Weed and Gordon Ramsay serve as executive producers.

About ITV Entertainment:
ITV Entertainment is one of the largest international producers for the US market and a major force in acquiring, developing and producing entertainment programming for US networks. ITV Entertainment has a wide slate of series with major networks and syndicators, including Hell’s Kitchen, The First 48, Rich Kids of Beverly Hills and new series EJNYC.

Hell’s Kitchen ®, HK ® and the HK pitchfork logo are registered trademarks of ITV Studios, Ltd. Used under license. Fox ™ Fox and its related entities. All Rights Reserved.

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Jane Kettlewell
Creative Palate Communications
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