In addition to finding the right long-tail keywords, increasing your Quality Score, and creating great ads, you absolutely need to implement Display Retargeting—showing your company’s ads on major sites all over the web.
Fort Lauderdale, FL (PRWEB) September 01, 2017
Despite the recent popularity of Facebook Ads, Google AdWords continues to reign as the most effective digital advertising channel for driving sales. The only caveat—it needs to be setup and managed correctly.
Zach Hoffman, the founder of Exults, confidently states, “Google AdWords works and if it’s not driving sales, something is wrong. It’s usually a combo of overly broad keywords, irrelevant landing pages, terrible ads, lack of retargeting, and budget mismanagement.”
“Users who click on your AdWords ad are conceivably high intent buyers—they’ve done their research already, they performed a specific search, and they’re finalizing their purchase decision,” says Chad Stannard, Sponsored Ads Specialist at Exults. For that reason, it is crucial to target specific keywords, commonly referred to as long-tailed keywords, versus broader search queries. For example, someone who searches for ‘cars’ is - at best - in the research phase. Someone who performs a very specific search like ‘BMW dealership in Boca’ is a likely buyer.
Mike Nucci, Search Specialist at Exults, states, “One of the biggest misconceptions is that the highest bidder always gets the top slot in the search results.” The relevancy of a landing page to the keywords that are being targeted, among many other factors, play a huge factor in cost and placement. This relevancy score is commonly known as Quality Score. Ensuring you have a high Quality Score not only improves conversion rates, it can save on ad spend.
“In addition to finding the right long-tail keywords, increasing your Quality Score, and creating great ads, you absolutely need to implement Display Retargeting—showing your company’s ads on major sites all over the web,” says Hoffman. “If you’re relying on a consumer to purchase after the first ad click that’s being unrealistic.”
Learn more about PPC by visiting Exults’ website.
About Zach Hoffman and Exults Internet Marketing
Zach Hoffman's love for fast paced culture and growing business markets has kept him a South Floridian – often traveling to NYC to service business relationships. Zach has always been an entrepreneur at heart; while in college, before starting Exults, he worked as an Independent Internet Marketing Consultant for local businesses and started a lead generation website focused on affiliate offer marketing. Zach utilizes his finance and economics background to efficiently navigate the auction markets of Search Engines.