HowGood and Stop & Shop Team Up to Offer an Educated Shopping Experience

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HowGood, an independent research organization dedicated to bringing transparency to the shopping experience, today announced a partnership with select Stop & Shop grocery stores in Massachusetts

Partnership Allows Customers in Select Massachusetts Stores Access to Sustainability Ratings

HowGood, an independent research organization dedicated to bringing transparency to the shopping experience, today announced a partnership with select Stop & Shop grocery stores in Massachusetts. The HowGood ratings system can be found in four grocery store locations including Braintree, Hingham, Pembroke and New Bedford. Now Stop & Shop customers can benefit from HowGood’s extensive research and easily identify food products that meet rigorous environmental and social benchmarks. Using the simple ratings on store shelves, shoppers can find the most sustainable, wholesome and honest foods, and in turn, support a better food system.

Over the past 10 years, HowGood has developed the world’s largest database of sustainable food ratings and research, which supports an in-store ratings system that identifies leaders in the food industry. HowGood is currently the only company that rigorously researches the goodness of food products based on multiple metrics and highlights those ratings for consumers at the point of purchase. The organization has rated over 250,000 products, examining each item across three benchmarks -- Growing Guidelines, Processing Practices, and Company Conduct -- to reward those that are environmentally friendly, less processed and socially responsible.

“For over 100 years, Stop & Shop has remained committed to providing customers with quality and healthy food choices,” said Alexander Gillett, CEO of HowGood. “We are thrilled to partner with a company that provides customers with an extensive assortment of healthy food options and help consumers make sustainable choices. With the launch of HowGood in select Stop & Shop stores, Stop & Shop continues its commitment to better health and wellness, but now, expands to the wellness of the world by rewarding producers who strive to build a better food system.”

By teaming up with HowGood, Stop & Shop makes it easy for customers to make educated choices about the food they purchase, empowering them to buy groceries they feel good about for themselves and their families. As part of the program, Stop & Shop stores will create awareness around the HowGood ratings system with events, increased signage, shelf tags and a trained staff member to answer shopper questions. Through these tools, customers can utilize the program and better understand the significance of HowGood’s “Good,” “Great,” and “Best” ratings.

“Our customers want to make the best choices for themselves, their families and the planet, but it can be overwhelming with so many product offerings available,” said Stacy Wiggins, Senior Vice President of Operations for Stop & Shop. “The HowGood program provides easy tools for customers to find products that meet their best needs.”

About HowGood
Founded in 2007 and headquartered in New York City, HowGood is an in-store rating system that identifies industry leaders in the food system. As an independent research organization, HowGood determines the overall goodness of food and awards ratings to the best products, empowering consumers to make fast and informed purchasing decisions. For businesses, HowGood is a powerful tool to help promote sustainable products, attract more customers and strengthen a sustainable brand's image. The company is backed by several investors including: FirstMark Capital, Serious Change LP, High Line Venture Partners and individual investors, Jake Lodwick and Joanne R. Wilson. For more information, visit

About Stop & Shop
The Stop & Shop Supermarket Company LLC employs over 61,000 associates and operates 415 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness - with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold Delhaize company. To learn more about Stop & Shop, visit

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Larisa Zdepski
Dotted Line Communications
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