Three Brothers Bakery Rebuilds After Hurricane Harvey, Celebrates Jewish High Holidays

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Houston bakery reopens in time for Rosh Hashanah and Yom Kippur

Round Raisin Challah at Three Brothers Bakery

Houston institution Three Brothers Bakery re-opened its doors on Tuesday, September 12, less than three weeks after Hurricane Harvey flooded the bakery’s original location on South Braeswood Boulevard. Bakery co-owners Bobby and Janice Jucker wanted to make sure all of their locations were open again in time for the Jewish High Holidays of Rosh Hashanah and Yom Kippur.

This year, Rosh Hashanah, the Jewish New Year, is September 20 through September 22. Rosh Hashanah marks the beginning of the 10 Days of Awe that end with Yom Kippur, which takes place September 29 through September 30. This holy time marks the beginning of the busy season for all Three Brothers Bakery locations.

“This is the fourth time our Braeswood bakery has flooded and the fifth natural disaster we have been through,” said Bobby Jucker, co-owner and fifth generation baker. “The last time was after Hurricane Ike in 2008, and we couldn’t open in time for the High Holidays. As a result of the storm, there was actually a challah shortage in Houston. Our team worked overtime to resume business as usual as fast as possible after Harvey to prevent this from happening again. We’re so proud to be back up and running just in time to serve the community before the holidays.”

Three Brothers Bakery has been making round raisin challah for the Houston area for more than 50 years. Besides challah, the bakery also offers honey cake, another traditional item enjoyed during Rosh Hashanah and Yom Kippur. The High Holidays are one of the three busiest holidays for the bakery, next to Thanksgiving and Christmas.

“For a lot of our customers, part of their holiday tradition is to stand in line to pick up their challah from us,” said Jucker. “I’m glad to see so many of our neighbors in our bakeries again despite all of the devastation Hurricane Harvey left behind. The High Holidays wouldn’t be the same if we weren’t open in time to service our customers.”

For more information regarding Three Brothers Bakery, its High Holiday offerings or Harvey rebuilding efforts, please contact Amy Verbout at 713-225-0880 or amy(at)integrateagency(dot)com.

About Three Brothers Bakery
The traditions of Three Brothers Bakery began in Chrzanow, Poland circa 1825, and were preserved despite the family’s concentration camp imprisonment during the Holocaust. Their miraculous liberation, and subsequent move to Houston, brought Eastern European scratch baking traditions to 4036 S. Braeswood Blvd, 12393 Kingsride Lane, and 4606 Washington Ave where the owners are now proud to call themselves “memory makers who just happen to be bakers.” Perfecting the process for almost 200 years, each day the fifth generation bakers produce mostly dairy-free breads and pastries, cookies, a full line of specialty dessert cakes and pies, as well as custom birthday, special occasion, wedding and groom’s cakes using only the highest quality ingredients.

The Three Brothers Bakery pecan pie was named “the best mail order pecan pie America has to offer” by Country Living magazine, bakery owner, Bobby Jucker competed in the popular ‘Food Network Challenge’ and has been seen on Food Network’s Outrageous Food. Three Brothers won “Best Mail-Order Pies 2012” from Bon Appetit, as well as Modern Baking’s “2013 Retail Bakery of the Year” and was part of The Knot’s “2010-2013 Best of Weddings” and “Hall of Fame” picks. Most recently, Three Brothers Bakery was named #11 in “America’s 50 Best Bakeries” by The Daily Meal, and was awarded the 2013 Jeffrey Butland Family-Owned Business of the Year by the Houston division of the U.S. Small Business Administration. Three Brothers Bakery is a certified Woman-Owned Business through the Women’s Business Enterprise National Council, and a State of Texas Historically Underutilized Business.

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Amy Verbout
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